Agency Network: 
Published/Aired: 
May 2009
Harvey Nichols:  Jello

Description

Print advertisement created by Y&R, United Arab Emirates for Harvey Nichols, within the category: Retail Services.

Advertising Agency: Y&R, Dubai, UAE
Executive Creative Director / Copywriter: Shahir Ahmed
Creative Director: Komal Bedi Sohal
Art Directors: Komal Bedi Sohal, Sajesh Pudussery, Dash Gaude
Photographer: Tejal Patni, Photolibrary
Illustrator: Jomy Varghese
Log in or register to post comments
Guest's picture

Eh?

Guest
Guest's picture

if i understand this one correctly, then this one is the breast...i mean best.

Guest
Jet Propulsion Lab's picture

Wrong. You one-track mind pervert!

It's based on a saying "turning someone's knees (or legs) to jelly" (NOT Jello!) Meaning the girl in the dress looks so attractive, that your knees get weak all of a sudden...

If (someone pointed a gun at my head and) I had to pick one, this would be my favorite.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Unmotivated Genius's picture

there is a large gap between the idea and the payoff for the consumer. In line, they make some sense, but separate, not so sure.

Unmotivated Genius
Activity Score 100
Art Director
Jet Propulsion Lab's picture

Oh, I agree. That's a whole another debate. I personally think this campaign is a disaster compared to the usual HN work out of DDB/London.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

Wrong! This is about the jiggly tits one will have in that dress.

Guest
Jet Propulsion Lab's picture

Hahaha, come to think of it, you're probably right!! ; P

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

Boring

Guest
Guest's picture

sorry. dont get it, dont get it at all

Guest
chinaski's picture

nice. something new!

chinaski
Activity Score 951
Copywriter
Guest's picture

nice nice retail.
For people who look for a Awards candidates keep looking on the previews page.... for people who need sell products in a fashionable way can vote for this campaign.

Guest
Guest's picture

if they have the account ??

Guest
Guest's picture

WTF?????

Guest
Guest's picture

muahaha!

Guest
Guest's picture

yummy dress..that's how girls would read this :)

Guest
kumorsan's picture

colors, feeling,energy ....good to me

kumorsan
Activity Score 41
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement