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Daylight Robbery, 1

Campaign
Agency Network: 
Published/Aired: 
April 2012
Harvey Nichols:  Daylight Robbery, 1

Description

Print advertisement created by DDB, United Kingdom for Harvey Nichols, within the category: Fashion.

Caption

Harvey Nichols Sale
Daylight Robbery Starts 15th June

Advertising Agency: DDB, London, UK
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Highest Rated

Gosia Nierodzinska's picture

simple. Like it

Gosia Nierodzinska
Activity Score 38
Art Director at Leo Burnett
talkingisfree's picture

This one is not even close to the best HN ads in my opinion.

talkingisfree
Activity Score 2712
Art Director
Gosia Nierodzinska's picture

simple. Like it

Gosia Nierodzinska
Activity Score 38
Art Director at Leo Burnett
MindDrift's picture

Why "robbery"? I don't really get it.

MindDrift
Activity Score 1168
Graphic Designer
Memetic's picture

Because of the sale you get clothes so cheap it's nearly like stealing them.

I guess could also be seen the other way though as in very expensive so Harvey Nicks is robbing you.

Memetic
Activity Score 150
Copywriter
MindDrift's picture

I don't like this. Too convoluted.

MindDrift
Activity Score 1168
Graphic Designer
chuckieT's picture

Nothing special.

Will likely be in the D&AD annual next year.

chuckieT
Activity Score 680
Creative
chuckieT's picture

Haha. Just saw that it is in this year's D&AD annual. The Harvey Nichol's Sale brief is a free pass into the annual. Anybody at DDB London who has ever worked on this brief and not made the annual should quit the business.

chuckieT
Activity Score 680
Creative
Roger Keynes's picture

Great to see a tra-lah fashion brand... getting retail.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Wordfruit's picture

I like it.

re Memetic's comment, I'm guessing it wouldn't be readily interpreted as HN robbing you, partly because of the context -- the word 'Sale'; and partly because the people with masks look like punters, not staff.

Wordfruit
Activity Score 1023
robthemike's picture

Here are my thoughts. A Criminological Perspective on Harvey Nichols Daylight Robbery: http://madventurecorp.tumblr.com/post/21589496311/a-criminological-per...

robthemike
Activity Score 2
Marketing Manager
Lara Mulady's picture

Isn't this from 2011?

Lara Mulady
Activity Score 15
Copywriter at Designit
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