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Famous Rockstar

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by FCB, Portugal for Harmony XL-Fit Condoms, within the category: Health.

Advertising Agency: Draftfcb, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Copywriters: Viton Araujo, Samir Mesquita
Art Directors: Ricardo Silveira, Rodrigo Burdman
Account Supervisors: Carlos Baptista, Sonia Gonçalves
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Shawali's picture

The body copy is really funny, unfortunately, I really don't see why these rich ass people would envy someone who has something they could easily buy... Damn, they could even buy the factory that make these condoms and the company that owns the company that owns the factory.

So, i don't really see the point.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

alausa's picture

They can't buy a big dick.

alausa
Activity Score 1420
Creative Director at Noah's Ark
stke's picture

"Comfort" is misspelled

stke
Activity Score 274
Copywriter
YJ's picture

Good catch.

YJ
Activity Score 375
Art Director
Design Central's picture

no good to me.

Design Central
Activity Score 364
rewazee's picture

Great body copy. Shame about the misspelling- confort??

rewazee
Activity Score 12
Copywriter |

Rewa Z.

kleenex's picture

these ads are not for me.

kleenex
Activity Score 52724
Web Designer/Developer
SoCH_TO's picture

who have time to read this ????

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

newblake's picture

who 'has' the time... Prove to me people don't have the time and we can have a discussion. This generic line has been thrown around by too many generic people. Write something worthy of being read and hook them and they'll read it.

That's the job of all in advertising – MAKE people want to read it. Don't be lazy and say because it's a tough job doing something worthwhile that 'why bother, no one reads these days anyway.'

newblake
Activity Score 49
Art Director
almasnazeer's picture

BLaH!! why did i even read the copy..

DOnt tell me, since you read the copy completely , it is a success.

NOt at all

I forced myself to read till the end.

bad for me

almasnazeer
Activity Score 157
Copywriter at St Aloysius College
I_are_Ham's picture

Ohh, confort as in condon? Bit of a flop.

I_are_Ham
Activity Score 13
Copywriter
jwachstein's picture

the misspelling is not the writer's fault. It's everyone's. As is the long body copy. No one has time to read anything nowadays. Including this. Shame.

jwachstein
Activity Score 2
newblake's picture

See earlier comment.

While I don't think it's the best writing in the world, that might be a translation issue. It might not as well.

ps. As an Art Director I may not be best qualified to talk about writing great ads but the entire process of writing and art directing and media choice are all key to getting people (the right people) to read our ads.

newblake
Activity Score 49
Art Director
bate_palmas's picture

The sorta-funny copy is hiding the fact that the idea here is actually pretty weak.

And who's to say the famous rockstar doesn't necessarily have a size XL johnson?

bate_palmas
Activity Score 1479
miko1aj's picture

good insight. copywriting is still desired thing. cool.
great layout as well.

miko1aj
Activity Score 3086
shahidali's picture

It took me somewhere and then said you're in the wrong place. Copy is catchy enough to pull me right to the end but then raises my eyebrow, where's the connection?

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

jonny propaganda's picture

At first I thought these were great and so true, then I realized they were a penis joke.

jonny propaganda
Activity Score 10
Art Director
Bundesbank's picture

Envy is a powerful motivation indeed. Great campaign, outrageous copy, in a beautiful lay-out. Well done.

Bundesbank
Activity Score 14
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