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Agency Network: 
Published/Aired: 
June 2013
Harmony XL-Fit Condoms:  Envy, 3

Description

These new print ads emphasise that the product is ‘for the man who has more’ – and they’re definitely not talking about bank accounts. Rock stars are jealous of buskers, pro footballers are intimidated by their physiotherapists and obscenely wealthy Arabian princes go green-eyed at the gas pump, all because of a sense of phallic injustice in this copy-heavy circle of envy.

Print advertisement created by FCB, Portugal for Harmony XL-Fit Condoms, within the category: Health.

Caption

For he who has more.

Advertising Agency: Draftfcb, Portugal
Executive Creative Directors: Duarte Pinheiro De Melo, Luis Silva Dias
Copywriter: Viton Araújo
Art Directors: Duarte Pinheiro De Melo, Luis Silva Dias, Rita Silva
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Highest Rated

jackblack's picture

For he who has more? Sounds pretty lame honestly.

jackblack
Activity Score 2362
Art Director
certaintly's picture

nice idea, but dont like the execution at all

certaintly
Activity Score 3988
salil.sharma's picture

Lovely ! Very Clean & Creative

salil.sharma
Activity Score 2541
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

ChuckN's picture

Simple and strong!

ChuckN
Activity Score 139
Copywriter
jackblack's picture

For he who has more? Sounds pretty lame honestly.

jackblack
Activity Score 2362
Art Director
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