Agency Network: 
June 2013
Harmony XL-Fit Condoms:  Envy, 1


These new print ads emphasise that the product is ‘for the man who has more’ – and they’re definitely not talking about bank accounts. Rock stars are jealous of buskers, pro footballers are intimidated by their physiotherapists and obscenely wealthy Arabian princes go green-eyed at the gas pump, all because of a sense of phallic injustice in this copy-heavy circle of envy.

Print advertisement created by FCB, Portugal for Harmony XL-Fit Condoms, within the category: Health.


For he who has more.

Advertising Agency: Draftfcb, Portugal
Executive Creative Directors: Duarte Pinheiro De Melo, Luis Silva Dias
Copywriter: Viton Araújo
Art Directors: Duarte Pinheiro De Melo, Luis Silva Dias, Rita Silva
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655321's picture

Makes my head spin.

Activity Score 176
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