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Cheerleaders

Campaign
Agency Network: 
Published/Aired: 
September 2014
Harman:  Cheerleaders

Description

Print advertisement created by McCann, India for Harman, within the category: Electronics, Technology.

Caption

Noise Reduction Headphones.

Advertising Agency: McCann Erickson, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Directors: Raylin Valles, Akshay Kapnadak, Rahul Mathew
Creative Director / Copywriter: Anshumani Khanna
Art Directors: Raylin Valles, Soumen Nath
Photographer: Amol Jadhav
Retouchers: Nitin Sawant, Sandeep Poyekar
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Highest Rated

Tom Megginson's picture

Sometimes I look at an ad and think, "why did the Art Director even think of this?"

The weird oral-foot-fetishy violence of it aside, there's no game going on and nobody in the stands. So why would anyone be bothered by their cheers?

I'm guessing that this is another example of a vanity ad, not actually appearing in any paid media or necessarily approved by the client, submitted for creative awards shows. Sad.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Khanh Le's picture

Clever and caught my attention right when I saw it.

Khanh Le
Activity Score 44
damnson's picture

Clever? Not really. Not funny either.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

MindDrift's picture

Who wears headphones in a football game?

MindDrift
Activity Score 1166
Graphic Designer
ananta's picture

what?

ananta
Activity Score 55
advertising
Tom Megginson's picture

Sometimes I look at an ad and think, "why did the Art Director even think of this?"

The weird oral-foot-fetishy violence of it aside, there's no game going on and nobody in the stands. So why would anyone be bothered by their cheers?

I'm guessing that this is another example of a vanity ad, not actually appearing in any paid media or necessarily approved by the client, submitted for creative awards shows. Sad.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
@minas_mars's picture

Dear Indian creatives you're getting awfully close to the Batshit Brazillians

@minas_mars
Activity Score 1806
Art Director at TBWA |

I'm gonna try say something positive

Dingy Tunki's picture

Forced

Dingy Tunki
Activity Score 87
Art Director
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