True Measure

Agency Network: 
August 2009
Harley-Davidson:  True Measure


The purpose of this campaign is to honor the lives and rich history of Latino Harley riders-a fiercely dedicated breed who proudly call themselves Harlistas.

Print advertisement created by Carmichael Lynch, United States for Harley-Davidson, within the category: Automotive.

Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Jim Nelson
Creative Director: Tom Riddle
Art Director: Doug Pedersen
Copywriter: Heath Pochucha
Photographer: Sandro
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A stranger abroad's picture

This is the best of these three headlines IMO. Good art direction and nice 'honest' copy here. But this is the only one of the three headlines I warm to. All are rephrasing of the same thought, but this one 'catches' me as it goes by. The others just go by.

Good to see the concept of headlines and copy are alive and well in the USA though.

A stranger abroad
Activity Score 427
Copywriter at Singapore
slowrider's picture

thumbs up! nice campaign

Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Chopper's picture

HaDa my old dear.
Proudly one of hdpeople.

Activity Score 1015
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