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Making a Life

Campaign
Agency Network: 
Published/Aired: 
August 2009
Harley-Davidson:  Making a Life

Description

The purpose of this campaign is to honor the lives and rich history of Latino Harley riders-a fiercely dedicated breed who proudly call themselves Harlistas.

Print advertisement created by Carmichael Lynch, United States for Harley-Davidson, within the category: Automotive.

Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Jim Nelson
Creative Director: Tom Riddle
Art Director: Doug Pedersen
Copywriter: Heath Pochucha
Photographer: Sandro
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mikeelrapido's picture

Nice!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

very cool! good ol' CL!

Guest
Guest's picture

i thought it was chavez!!!! besides that, i dont like them, there WAAAYY to much going on...
and whats up with the "nice!" comments... be constructive people! no one care about your blogs...

Guest
shahidali's picture

garlanding the heroes is fine but i dont find the brand elements of harley!!!

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

I'll go a step further than nice - how's awesome. advertising is suppose to be powerful, memorable and bold. so what about the amount of content - I think the story telling approach is what add to the intensity and personaltiy. if you're afraid to read a little content within a well put together AD then go back to your multi-tasking ways.

Guest
Guest's picture

Me gusta todo menos la foto, no lo siento motoquero de HD... coincido con que se parece a Chavez... LOL!!!!

Guest
louie_wang's picture

great art!

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
xam's picture

good AD

xam
Activity Score 51
creative director of Blackarc Ogilvy
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