Doll
Description
Print advertisement created by BIG, Turkey for Harley-Davidson, within the category: Automotive.
Nothing can replace the real one. Use original Harley-Davidson parts.
Creative Directors: Kağan Küçük, Kemal Hayıt
Art Directors: Celal Sadıker, Gözde Menemenlioğlu, Tuğba Ürer
Copywriters: Cem Yolal, Uğur Sönmez, Erdem Güler
Retouch: Buğra Atıcı
Photographer: Nihal Gündüz
Agency Producer: Tuğba Ağırbaş Özkan
Highest Rated
This is very demeaning, insulting and extremely sexist. Harley Davidson company and the advertising agency are objectifying and exploiting women in this ad, portraying women and comparing them to a motorcycle body parts, and picturing them as sex toys only. Advertising agencies should realize their responsibility towards society and their target audience. You should be ashamed of yourselves.
Creative idea, but I think a similar concept has been used before, albeit maybe not on motorbikes :)
Like :)
Is it intentional that her legs are not very dolly?
I'd make it a little more obvious. Maybe with photography more than Photoshop.
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
Awesome Concept
as per copy Art Direction is rocking
Designer Don't Do Different Things
They Do Things Differently
Ads with this idea/device normally don't work. The link is normally terribly tenuous
(Eg, if you think that flying octopus is crazy, check out our crazy prices)
This is the exception.
This is very demeaning, insulting and extremely sexist. Harley Davidson company and the advertising agency are objectifying and exploiting women in this ad, portraying women and comparing them to a motorcycle body parts, and picturing them as sex toys only. Advertising agencies should realize their responsibility towards society and their target audience. You should be ashamed of yourselves.
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