Advertisement

Calories

Campaign
Agency Network: 
Published/Aired: 
January 2009
Hardee's:  Calories

Description

Print advertisement created by Chicago Portfolio School, United States for Hardee's, within the category: Food.

Advertising School: Chicago Portfolio School
Creative Director / Art Director / Copywriter / Illustrator: Dorron Margalit
Photographer: Stock images
Log in or register to post comments
sneakyhands's picture

this is a nice line, but it might need a tag. this huge burger should have a culture with its very own battle cry. nice photography btw.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

Funny line :) Well done!

Guest
Guest's picture

Funny line?? Funny line? Are you joking?

Guest
Senhora Kolossa's picture

mind your own business, Dorron Margalit.
it's obviously not advertising.

Senhora Kolossa
Activity Score 483
Jung von Matt
Guest's picture

Hardee's.
Life expectancy be damned.

Hardee's.
John Holmes ate here.

Hardee's.
Grease is the word.

Hardee's.
What Ted Bundy ordered for his last meal.

Hardee's.
Slim fast, die hard.

Guest
tsea's picture

sorry, these burgers look disgusting.

tsea
Activity Score 123
Other |

tsea

Guest's picture

It's no In-N-Out, but Hardee's is okay.

I think part of the problem is the photography is stock. So who knows whose burgers those are?

They do look like the kind you get frozen in a box.

Guest
ORISHAS76's picture

muy escolar!!!!

ORISHAS76
Activity Score 344
Guest's picture

I think all the lines (particularly the last two) are really funny! Maybe you should try working in a team instead of on your own, I think the art direction could be better, and the burger tastier looking.

Guest
Guest's picture

Dorron,

This is how the other three lines should read. The other two are puns and bad plays on words. But this is funny and it plays to that knucklehead demo that Hardee's targets.

This is a 3.5 or 4 on Jeff's scale, your other two are 1s and 2s.

Keep working hard.

Guest
Guest's picture

Best ad in this campaign. I bow down to such indulgence.

Guest
Guest's picture

calory would be eeven less if we don't eat it!!!

Guest
Guest's picture

yes, and we wouldn't have to worry about Mini-clones if we didn't buy one or the King showing up in our bed if we didn't buy a BK breakfast sandwich. The ad isn't talking to the calorie conscience, no one in their right mind would try to sell Hardees to the calorie counters. It is an inherent flaw of the product that a marketer can neither cover up nor change. The best you can do is turn it into a positive, which is exactly what this student did.

The other two ads were crap Dorron, but this one is a good base to build the campaign around.

Do More Better.

Guest
Guest's picture

Nice Strategy. You failed miserably.

Guest
picktokyo's picture

don't like the line. it repeats the strap.

picktokyo
Activity Score 1404
Copywriter at JWT
_yan_'s picture

Yuck!!!

_yan_
Activity Score 162
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now