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Rock histories, Marley

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Y&R, Argentina for Hard Rock Cafe, within the category: Recreation, Leisure.

Caption

There´s a story behind every song.

Advertising Agency: Y&R, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Demian Veleda
Art Director: Damian Garofalo
Copywriter: Silvio Caielli
Illustrators: Damian Garofalo, Hugo Orita, Ignacio Valicenti
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elyoshiro's picture

Very nice

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

YJ's picture

Ooops. You left an image of Clapton in there.

YJ
Activity Score 375
Art Director
demian veleda's picture

No. In fact, the picture it is the part of the history
that tells us the moment in which clapton made a version of
"I shot the sherif"
And it made popular in EUA this Marley's song.

Demian.

demian veleda
Activity Score 8
Creative Director
Billoughsby's picture

Superb set.

("I Shot the Sheriff" is a song written by Bob Marley ... Eric Clapton recorded a cover version that was included on his album, 461 Ocean Boulevard. It is the most successful version of the song, peaking at #1 on the Billboard Hot 100, becoming Clapton's only chart-topping hit in the U.S. -- from wikipedia. Homework, lad.)

Billoughsby
Activity Score 5150
Art Director |

That's it.

YJ's picture

I know this. I'm probably older than you. But considering they also have a poster of Clapton, with the exact same image, it looks like an error. That's what I was getting at.

YJ
Activity Score 375
Art Director
Billoughsby's picture

Yeah, no hard feelings, i hope.

You have no idea how much it pleases me to think that there might be someone here older than me.

Billoughsby
Activity Score 5150
Art Director |

That's it.

YJ's picture

No hard feelings at all. Just didn't want you to think I was a student, LOL. I've got 18 years doing this craziness. :)

YJ
Activity Score 375
Art Director
Ron Burgundy's picture

Clap clap clap

Ron Burgundy
Activity Score 1630
Art Director at Southern California
kleenex's picture

Great idea.

kleenex
Activity Score 53885
Web Designer/Developer
AdBuzzer's picture

"There's a story behind every song" is a nice, catchy slogan and it's easy to build a engaging campaign around it, but what is the connection with Hard Rock Cafe?

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Ron Burgundy's picture

associated the Hard Rock brand with the "die hard" music buff to give him more of an excuse to go Hard Rock when thinking about a weekend Vegas Trip

Ron Burgundy
Activity Score 1630
Art Director at Southern California
demian veleda's picture

Hard rock cafe tell us storys by means of his "memoravilla" rock stuff colecction.
That is the connection whit the copyline.

demian veleda
Activity Score 8
Creative Director
demian veleda's picture

Hard rock cafe tell us storys by means of his "memoravilla" rock stuff colecction.
That is the connection whit the copyline.

demian veleda
Activity Score 8
Creative Director
tirthomitro's picture

maaaan! o maaan!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

saumya's picture

great work. i remember once I had gone to a Hard Rock Cafe in Mumbai, India, on a Sunday afternoon, and they have having a children's birthday party!!!! that too, vegetarian! can you beat that! anything goes in India. Even brand image!

saumya
Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

luizcesarfariajr's picture

Beautiful art direction! A good idea!

luizcesarfariajr
Activity Score 9
Art Director at Mullen Lowe Brazil
Tommy G.'s picture

This is the best one so far.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
tebbear's picture

this whole set is awesome

tebbear
Activity Score 59
Marketing Manager
ace85le's picture

Very powerful. The song kept playing in my head through out the 'movie'. Kudo.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

vidya.shankaran's picture

so very impressive and the connection is hard to miss...

vidya.shankaran
Activity Score 724
jackcoooper's picture

Clap clap clap

jackcoooper
Activity Score 93
Graphic Designer
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