Rock histories, Clapton

Agency Network: 
February 2011
Hard Rock Cafe:  Rock histories, Clapton


Print advertisement created by Y&R, Argentina for Hard Rock Cafe, within the category: Recreation, Leisure.


There´s a story behind every song.

Advertising Agency: Y&R, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Demian Veleda
Art Director: Damian Garofalo
Copywriter: Silvio Caielli
Illustrators: Damian Garofalo, Hugo Orita, Ignacio Valicenti
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Shawali's picture

This one powerful ad. Visually and emotionally.

But I don't know if it's a right fit for what is only a restaurant...

Activity Score 8428
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

demian veleda's picture

Shawali tks for the coment
but I think that it is noy only a resto,
it's like a museum of rock and a resto.

demian veleda
Activity Score 8
Creative Director
Billoughsby's picture

Yessir. But as you said, what an emotional wallop this packs. It's stunning. Not many ads you can say that about, not even the most willfully weepy pro bono stuff.

Activity Score 5154
Art Director |

That's it.

elyoshiro's picture

so cool

Activity Score 546
Creative Director at Dir. Creativo Digital |

saumya's picture

like I mentioned, great work!

Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

tebbear's picture

this is so powerful it gave me the chills

Activity Score 59
Marketing Manager
ronstr's picture

Fantastic story showed sooo powerfull. gave me the chills as well. Also the Beatles ad. About the HRC sender; doesnt really matter that it is only a restaurant, it feels almost like a sponsorship to great Rock history. Absolutely love it

Activity Score 140
Creative Director at art director
ronstr's picture

oh wow, there was the Marley ad as well, what a feast for the eye and mind!

Activity Score 140
Creative Director at art director
wiredddd's picture


Activity Score 33
ace85le's picture

Very powerful. The song kept playing in my head through out the 'movie'. Kudo.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Bwaltman's picture

This ad is exploitative and sick. Shameful for everyone involved.

Activity Score 3
vidya.shankaran's picture

Mind say the least

Activity Score 724
reamund11's picture

this is sick. this is a real, live human being's tragedy bestowed upon the walls of a corporate representation of "rock and roll" so they can make $15 off a hamburger and call themselves "artistic." there are so many other wonderful songs to explore the origins of that don't exploit the death of a child - a little compassion and common sense would have served this restaurant - a RESTAURANT! - well.

Activity Score 4
Milan Solanki's picture

see mother's pride's ad and learn how this kind of ads are done

Milan Solanki
Activity Score 994
Copywriter at Purple Phase Communications
marandalingerie7's picture

Its Owsum..

Activity Score 3
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