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Rock histories, Beatles

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Y&R, Argentina for Hard Rock Cafe, within the category: Recreation, Leisure.

Caption

There´s a story behind every song.

Advertising Agency: Y&R, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Demian Veleda
Art Director: Damian Garofalo
Copywriter: Silvio Caielli
Illustrators: Damian Garofalo, Hugo Orita, Ignacio Valicenti
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Highest Rated

Edgar_Allan_Bro's picture

I wonder if the people who worked on this have ever opened up a comic book before. Great idea. Bad execution. With a few minor changes and a more easily organized photo structure, this idea could have been so much faster and more effective.

Edgar_Allan_Bro
Activity Score 20
Copywriter
advertising ninja's picture

i dont know where to start. i mean, looks great but a bit demanding. maybe due to lack of new information or maybe due to overwhelming amount of pictures with different size and meaning. i expect more reward for my afford of 15 minutes of visual deciphering. and i need somebody to explain me the connection to hardrock cafe. so is this the place where i can learn the story behind the song? if thats the case, i dont believe it because i was there few times and it was only a lot of good but overpriced food and merchandise. and tourists. no stories of songs. maybe ideally.. well ok.. its possible to think this way in advertising world. i think i finally got the idea.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
Billybell's picture

i agree

Billybell
Activity Score 373
Art Director
Themadartist1972's picture

maybe we missed the karaoke part :)

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Billoughsby's picture

Consider it your Hard Rock Café Promotional Comic Book, No1.

Billoughsby
Activity Score 5150
Art Director |

That's it.

atb2005's picture

I agree with ad ninja. Visually, the set is very demanding (hence, one star less). Few people would have the time or patience to decipher it. I would have created fewer pictures, all of the same size or fewer pictures with different but larger sizes. That would have made the campaign more "accessible".

atb2005
Activity Score 13557
saumya's picture

great stuff. visually stunning and the TG will identify and read it as well.

saumya
Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

ace85le's picture

Very powerful. The song kept playing in my head through out the 'movie'. Kudo.

ace85le
Activity Score 3935
Marketing Manager |

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reamund11's picture

strange that they chose to illustrate a song that PAUL wrote about a dream he had about HIS mother with so many images of john + yoko. not denying that yoko's presence in the recording studio was a source of conflict between paul/george and john (ringo apparently remained mostly neutral), but it seems disproportionately represented in this story board. if anything, there should be a few slides of paul with linda, since meeting her marked a massive turning point in his life that probably enabled him to write such a deeply personal, painful, but uplifting song.

reamund11
Activity Score 4
k_nicolle's picture

nice illustration

k_nicolle
Activity Score 45
Intellitec College-Colorado Springs
Edgar_Allan_Bro's picture

I wonder if the people who worked on this have ever opened up a comic book before. Great idea. Bad execution. With a few minor changes and a more easily organized photo structure, this idea could have been so much faster and more effective.

Edgar_Allan_Bro
Activity Score 20
Copywriter
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