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Keith Moon

Campaign
Agency Network: 
Published/Aired: 
November 2009
Hard Rock Cafe:  Keith Moon

Description

With its steady stream of loyal customers, the Hard Rock Cafe was the perfect place to advertise the launch of the Hard Rock Hotel Penang on a small budget. To capture the attention of diners, we replaced Hard Rock Cafe's memorabilia with three authentic-looking pieces of our own. Rather than the usual autographed guitar, we featured never-before-seen 'artefacts' from the infamous hotel stays of rockers. Every piece was faithfully produced to look like an original. This is one of three that were on display.

Advertising Agency: Ogilvy & Mather Malaysia

Print advertisement created by Ogilvy, Malaysia for Hard Rock Cafe, within the category: Recreation, Leisure.

Caption

This is all that remains of the Lincoln Continental that The Who's drummer drove into the pool at the Holiday Inn Flint, Michigan. As legend has it, Keith wanted to celebrate his 21st birthday by the pool. When he found the door locked, Keith went berserk and hijacked the hotel limo. The rest, as they say, is history. Had Keith stayed at the Hard Rock Hotel Penang, things would've turned out quite differently. Impromptu parties aren't treated with disdain. In fact, they're encouraged. The hotel has Penang's largest pool and enough room for the whole entourage. They'll even roll out the sound system for some great rock and roll outside. If you're interested in a stay, ask our friendly servers here about the opening special.

Executive Creative Director: Daniel Comar
Art Director: Yeoh Oon Hoong
Copywriter: Andrew Low
Typographer: Jarrod Reginald
Client Services: N Balachandran
Planner: Remona Ahmad
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jackmancer2017's picture

a big no-no. i love hardrock cafe's but this is a pure lie for people that read/see it

jackmancer2017
Migzter13's picture

I want a smashed guitar or a messed up piano!

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Jakarta Jack's picture

Nobody ever checks the stuff on the walls of the HRC. And who-the-f is Keith Moon? You must be at least 60 to remember him, at that age you prefer to stay at the Ritz-Carlton.

Jakarta Jack
jackmancer2017's picture

not really. nearly all tourists do, and there advertising in a hotel so that's ok

jackmancer2017
Jakarta Jack's picture

Maybe in London all tourists do that but here in Asia nobody gives a toss. It's all about the girls.

Jakarta Jack
Neal Cowan's picture

I love the Hard Rock Hotel and I have been to Hard Rock quite a few times, they always have exemplary service.

Neal

Neal Cowan
Activity Score 2
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