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Pantone Blonde

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description


Creative Director: Alvaro Noboa S.

Print advertisement created by Publicis, Ecuador for Har Color, within the category: Health.

Advertising Agency: Publicitas Publicis, Guayaquil, Ecuador
Art Directors / Illustrators: Gabriel Calderon, Andres Acosta

Copywriter: Javier Ramirez

Photographer: Bruno Bacigalupo
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Disco Munky's picture

Nice idea. Visual could be a bit better thought out.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

atb2005's picture

Done before, but for something different (paint).

atb2005
Activity Score 13557
jackmancer2017's picture

Hehe, nice ;p lovely visual.

I just wonder what this HAR is though.

jackmancer2017
Guest's picture

Uh... a hair color product. Pretty obvious.

Guest
ek kanya's picture

the photoshop finish is fine.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Guest's picture

but not all the people know PANTONE®

Guest
Guest's picture

Advertising for advertisers

Guest
Jupiter's picture

idea is ok...visual could be better...clue: teeth, bee-stung lips, hair shadows (ear, neck area), sharp etched-out lines, unnecessary blurring of skin (right shoulder) etc.....haizz!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

Would've been better if the product was PANTENE, with Pantone colour chart.

See what I did there? PUN!

Guest
Safi27's picture

Gráficamente conseguido…

Safi27
Activity Score 47
Art Director at Art Dirrector at Saatchi&Saatchi Healthcare, Barcelona, Spain
CommandZ's picture

Agree with Zarski, Sherwin Williams got there first, and much better too.

http://www.youtube.com/watch?v=hWUrM0IZaDQ

CommandZ
Activity Score 2509
Creative Director
CUTIEPIE's picture

That hair looks really great!!!! Nice

CUTIEPIE
Activity Score 347
Guest's picture

Muy malo. El target no conoce el término ni definición de Pantone, además la gráfica lleva a deducir que es un pelo maltratado por las facetas que presenta, irreal (todo lo contrario a lo que desea una mujer con su tinte o tratamiento del cabello) y claramente está enfocado a hacer un aviso para "venderse" como creativos.

Guest
Guest's picture

jajajajaja como te escondes javier erraez!

Guest
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