Necklace, 3

Agency Network: 
January 2009
Happydent:  Necklace, 3


Print advertisement created by McCann, India for Happydent, within the category: Health.

Advertising Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Directors: PK Anil
Writer: PK Anil
Art Directors / Typographers: Kapil Tammal, Sandesh Kambli, Pramod Chavan, Manasi Sankhe, Swati Goel
Illustrator: Paintbox Solutions
Account director: Prianka Sihota
System correction: Robert Joseph, Harshal Pandere
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Guest's picture


gon_enelcamino's picture

no me gusta pero ni un poquito eh..

Activity Score 832
ivan's picture

Conceptually it's great, but wait a minute, human teeth? [Shivers]

Creative Director at Ads of the World
picopalqlea's picture

I agree, kind a creepy... reminds me "the bone collector"... or nice neckless for a cannibal bride...

Activity Score 973
yctham's picture

Using illustration doesn't sell in this case. Photo-manipulation works better.

Activity Score 170
Planner at Limkokwing University of Creative Technology
everartz's picture

in this case the campaign is gonna look so savage.. using actual teeth to form nice looking necklaces.. the illustration is better..

Activity Score 7571
Art Director |

| everartz |

yctham's picture

If and only if we could find a nice actually teeth. My brother is dentist, I have seen lots actual teeth - they are disgusting for me, ha ha! Just my two cents.

Activity Score 170
Planner at Limkokwing University of Creative Technology
Guest's picture

Is this the teeth whitening agent preferred in concentration camps? Creepy.

Guest's picture

no way

Guest's picture

use happywhite. teeth fall out. make necklace

Pencil-Killer's picture

Looks very tribal, i understand the message of bright teeth, but using human teeth as a necklage is creepy..

Activity Score 59
Art Director at Leuven
tirthomitro's picture

uh oh!
fuck-up & bad one!

Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

rolling.stone's picture

Great Prasoon Bhai

But did you really need 5 art directors other than 3 creative directors and 2 system correctors and that also just for 3 ads.:)

But i really liked it.

Activity Score 2731
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

BobAdaholic's picture

agree to Ivan

Activity Score 44
Guest's picture

Hello Mr. Prasson,
Do Mc Cann, Mumbai office dont have any work this days ?

To me its a mental mastubation in the name of creativity.
Your TVC was a brillient presentation with a Chandamama story book idea.
But this one is really bad. Bad idea, Bad presentation.

Did'nt expect this thing from u .


Guest's picture

If you have to do it, you might as well do it right.,

Muneer Bhatti's picture

good concept, but i don't agree the treatment of teeths

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

pencilreturns's picture

i agree with the guest..creative no way this ad persuades a potential buyer to use happydent..waste of time, energy and advertising space.

Activity Score 99
Creative Director
Muneer Bhatti's picture


Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

Rival2000's picture

Those who are not interested in jewelry have alreay turned the page and missed the tooth whitening product. . I ask serious advertisers, how the fuck is someone going to remember the product (teeth whitener) hours after seeing this ad (well, there's hardly anything to read), while the brain has already associated diamond necklace against black background with jewelry. Havent we seen diamond necklaces against black background in ads the last century.

Activity Score 45
Guest's picture

juz an ordinary ad.. but looks impress

Denis Vasilenko's picture


Denis Vasilenko
Activity Score 14
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