Mandela

Campaign
Agency Network: 
Published/Aired: 
February 2011
Happydent:  Mandela

Description

Print advertisement created by McCann, India for Happydent, within the category: Confectionery, Snacks.

Caption

Giving millions of reasons to smile.

Advertising Agency: McCann Erickson, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Anil Thomas
Art Director: Prem Shankar
Copywriter: Nikhil Narayanan
Copywriter: Suzanna Kurian
Art Directors: Suresh PV, Hari Prasad, Abhilash Divakar
Photographer: N Sugathan
Log in or register to post comments

Highest Rated

Billoughsby's picture

One can safely assume these ads were made for the masses, whatever country they appeared in. What a member of the advertising and design community likes and what the average person likes are often worlds apart. The fact that you hate these ads and consider them an insult doesn't tell us how the average citizen of India would feel about them.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Ron Burgundy's picture

Indian audience loves inspirational figures, so this fits perfect, and people love to look at handmade stuff, even if the execution is done to the hilt

on a side note:

http://mimg.ugo.com/201008/55531/cuts/nelsonmandelaairfreshener_480x48...

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Ron Burgundy's picture

srry, triple post, cell phone network lag :-\

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Ron Burgundy's picture

...

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Billoughsby's picture

I need one of those air fresheners.

Billoughsby
Activity Score 5154
Art Director |

That's it.

luispiter's picture

nice... good work..

luispiter
Activity Score 2756
comunication
everartz's picture

how can this be? putting lots of chewing pads to form a face is a reason for millions to smile?
i dont see that this giving any meaning

everartz
Activity Score 7613
Art Director |

| everartz |

Nude Copy's picture

to Steve Beckmann...if u r into advertising first drop ur prejudices. If Indian audience love inspirational figures, then every other audience in every other country love inspirational figures. Not anything particular with India that suddenly if u advertise ur product with inspirational figures the ad is going to click. That's fresh crap i heard this morning

Nude Copy
Activity Score 1054
Copywriter at India
Ron Burgundy's picture

My apologies if I offended you while finding GOOD things to say about this campaign, perhaps I should have used the word "Iconography". My assumption was based on my experiences inside Indian owned businesses that have a substantial amount of Hindi, and religious figures hanging all around their shops.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
sharma.parool's picture

It'll work in India. But the concept isn't great.

sharma.parool
Activity Score 8
Copywriter at 92.7 BIG FM
Nude Copy's picture

u mean to say that crap concepts will work in india and not elsewhere huh. It is just like thinking India is full of tigers and snake charmers. crap crap crap. Next

Nude Copy
Activity Score 1054
Copywriter at India
Billoughsby's picture

One can safely assume these ads were made for the masses, whatever country they appeared in. What a member of the advertising and design community likes and what the average person likes are often worlds apart. The fact that you hate these ads and consider them an insult doesn't tell us how the average citizen of India would feel about them.

Billoughsby
Activity Score 5154
Art Director |

That's it.

kleenex's picture

I like the idea.

kleenex
Activity Score 57863
Web Designer/Developer
RadoubleJu's picture

nicely said what needs to be said.. it works for me...

RadoubleJu
Activity Score 152
Art Director at Student, Sirjana college of fine arts, lazimpat |

Make it simple..

Advertisement
Featured Content

Latest Collections

Advertisement
Save 20%