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Gandhi

Campaign
Agency Network: 
Published/Aired: 
February 2011
Happydent:  Gandhi

Description

Print advertisement created by McCann, India for Happydent, within the category: Confectionery, Snacks.

Caption

Giving millions of reasons to smile.

Advertising Agency: McCann Erickson, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Anil Thomas
Art Director: Prem Shankar
Copywriter: Nikhil Narayanan
Copywriter: Suzanna Kurian
Art Directors: Suresh PV, Hari Prasad, Abhilash Divakar
Photographer: N Sugathan
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luispiter's picture

nice.. congratulation

luispiter
Activity Score 2756
comunication
bijoyvp's picture

interesting copy. visualization can be improved.

bijoyvp
Activity Score 50
Art Director
Boxey's picture

Too bad borrowed interest gives them a reason to frown.

Boxey
Activity Score 8879
Melaleuca In-House
Boris Batkin's picture

It´s not very creative. I seen this million times..

Boris Batkin
Activity Score 40

CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!

Shadow Ops's picture

Exactly..something like this was in one show a bajillion times...and who cares. Flimsy ass borrowed interest...the sad thing is that they spent time making it real when it should have died in marker comp stage.

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

adbot's picture

I agree with Boxey's borrowed interest comment. Further, I think associating a simple confection with figures of such political and historic notoriety is disturbingly disingenuous. Wouldn't their purposes be just as (or better) served by dropping the "millions" line and simply showing interesting depictions of smiling people created by the [gum]?

adbot
Activity Score 42
morse's picture

Don't use such icons for silly products. Not like this. Remember the Apple Think Different campaign. That was good.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

copycopycopy's picture

I like it. a very strong connection. I also love the double play in the line, "Giving millions a reason to smile"

copycopycopy
Activity Score 148
Copywriter
Lazarus's picture

Not horrible.

Lazarus
Activity Score 1537
Creative Director
Glut's picture

not good

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
aneeshsyamala's picture

Great work! congratulations Hari Prasad, Awesome copy too...

aneeshsyamala
Activity Score 3
Creative Director at Selene+Norman
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