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A Classic Fit

Published/Aired: 
November 2019
Hanes: A Classic Fit
Hanes: A Classic Fit
Hanes: A Classic Fit
Hanes Print Ad - A Classic Fit
Hanes Print Ad - A Classic Fit
Hanes Print Ad - A Classic Fit

Description

In this campaign for Hanes, the client is asking to persuade the target audience that Hanes is a classic American brand that has a timeless presence that generations of people trust to wear and feel comfortable wearing it. My Approach is to use visual metaphor to incorporate Hanes products with some of the other American household names, showing that Hanes is not only just as classic, but it also fits the customers well.

Print advertisement created by S.I. Newhouse School of Public Communications, United States for Hanes, within the category: Fashion.

Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Art Director Student / Copywriter Student: Dehao Luo
Professor: Mel White
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