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Surly creative director's picture

MUCH agreed. Her hands were so masculine that I thought maybe this was a tranny ad I wasn't getting.

Surly creative ...
Activity Score 140
Creative Director
copywriter.txt's picture

Nice photo and nice art direction. But the woman arms and hands can be more delicate.

Activity Score 828
Surly creative director's picture

MUCH agreed. Her hands were so masculine that I thought maybe this was a tranny ad I wasn't getting.

Surly creative ...
Activity Score 140
Creative Director
loading...'s picture

with those hands she could open an entire six pack in two seconds....

Activity Score 26
copywriter.txt's picture

LOL! :)

Activity Score 828
mikelite's picture

great, and what?

Activity Score 1031
Copywriter |


the_ashlands's picture

eh...in a way this says that the twist off caps are too difficult to open for women, hence the guys hand being used to open the bottle....

Activity Score 1394
Graphic Designer |


drizae's picture

Jeezum! She's got man hands!! I agree with copy, definitely needs to have a softer approach to the female body to get the idea across properly.

Activity Score 503
Copywriter |

Fail Harder.

addyhoch10's picture

ok, so this beer weakens your fine motor skills (nothing special i think)

oh, and it contains steroids.

[other explanations would be appreciated]

Activity Score 2592
Art Director
picturejockey's picture

Copywriter is right, the hand of the woman is indeed quite manly. Quite nice otherwise, like thepost processing

Activity Score 658
Creative Director at RK Swamy BBDO |

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deep_tracy's picture

i think what it's saying is all you need are your hands to open it. so the woman's hands don't need to be more feminine. having another person's hand is just the creative "twist."

Activity Score 586
copycomoelcopi's picture

agree with tracy here… you don't need a tool, just a hand.

Activity Score 820
Endeio's picture

Ok. 3/10

Activity Score 270
elmikel's picture

A hand is a bottle opener. Nice. Simple and clear.

Activity Score 1147
ozamu's picture

Buena idea, excelente fotografia, bonito pack, pero eso si hay detalles graficos que faltaron integrar y acomodar...Pero en general esta bien...

Activity Score 60
ivan's picture

please don't shout!

Creative Director at Ads of the World
Guest commenter's picture

beer is for men. plain and simple.
the previous photo is of a man, who obviously is too manly to open his own beer so he needs to get his "female dog" (aka his woman.) to open the bottle for him, cuz god forbid he did anything himself. he can drinkt he beer himself, but she must open it for him. and the twist is SOO EASY to open, even a woman can open it!!!

and then theres this. you can make a woman as BUTCH as she can get, but she will still need a mans help. she will gently grab his arm (notice how her finger is so nicly put, where as in the previous shot, his hand is clenching her wirst like a fist).....but yes, so she must ask him to help her. because she is not capable of opening her own beer, but fear not, you don't need an opener! you just need a man.

oh and drink this beer and you will be manly. even if you're a woman.

seems pretty clear, and VERY effective to me.

also LOVE the way the woman is standing off to the side, like she doesnt want to get hurt while opening her beer bottle, and yet the man in the other photo is so strong and ready for anything!

Guest commenter
CHRISTINA G's picture

just wanted to say i wrote the comment about lol, seein as im using this ad for an assignment i don't want my ideas to appear as plagarized i only just realized how annonymus my post was...

CHRSTINA G's picture

correction : comment above*

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