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scarfinati's picture

Feels forced to me. Are you really releasing them from the disease? Then another step after that is the metaphor of the handcuffs.

Also i dont like where the copy is placed. Either it should go at the point at which the open cuff is opening or away from the graphic down below tying the benfit more closely with the product.

scarfinati
Activity Score 843
Art Director
Blessilda Mok's picture

Lame

Blessilda Mok
Activity Score 117
Client Servicing
postman's picture

Good visual, ok line, but a bit random, don't you think? This would work for a lot of diseases. But works, I have to admit.

postman
Activity Score 951
Other
andrej dwin's picture

yeah, handcuffs are pretty lame.
everyone did them already. at least a couple times.

http://checkthistrick.blogspot.com
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*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

quicho's picture

nice ad look good!

ivan, nice site but i preferred so much the old preview function!

quicho
second_creator's picture

nice

Early to bed, early to rise, work like hell and advertise

second_creator
Activity Score 754
Copywriter |

copywriter

BOOBJOB LOOBCANNON's picture

tricksy visual, don't think it communicates much though.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

linhua96's picture

I like it.

linhua96
Activity Score 20
Art Director at artist
premdavid's picture

goodone. i didnt understand the background.

premdavid
Guestschmest's picture

i'm bored to death

Guestschmest
ODoyle's picture

yeah tricksy visual alright.

ODoyle
Activity Score 260
Art Director
everartz's picture

hey ivan.. i know my comment is little late... but doesnt this ad remind you of the other one where there were crosses placed on top of water tabs and the headline says something along the line get rid of or kill 99% of germs... anyway i feel that one is more original than this one...

eveartz

everartz
Activity Score 7613
Art Director |

| everartz |

jenna's picture

nah me thinks this one's more cooler...aand for a brand that works on malaria, hey why not?!

jenna
Guest's picture

Beauty of the Brain lies in Brand Manager, Good Job!
Would like to the name of the Brand Manager

Smit Shetty

Guest
Guest's picture

Beauty of the Brain lies with Brand Manager, Good Job!
Would like to the name of the Brand Manager

Smit Shetty

Guest
Guest's picture

good job
keep it up

Guest
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