Description
Print advertisement created by JWT, China for Halls, within the category: Confectionery, Snacks.
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang
maybe they want to tell us that Halls make you cold, so the heat detector can detect just the object.
Halls ables him to talk so much the walkie-talkie goes hot? really? is there some layer that I don't ger here?
"the art director says: whatever I say"
I don't get this either, so it is obviously shit otherwise we wouldn't be perplexed. Also, why the hell use bin laden again? people seem to be unable to get away from the same old faces; bib laden, che guevara, mother theresa etc. grow a brain folks and try to find someone a little less expected.
We're going to need more lube.
No. Never. Tired. I'm so tired. I need to sleep. Dream. Perhaps of something else. This is not good. Not good at all. Sorry.
hahaha the concept is nice, the actual development is pretty not good... i assume its working under the premise that halls its so fresh it cools you down?? or something along those lines?
::: kbaudelaire
using bin laden again-> crap.
giant head -> crap.
very big bad photoshop -> crap
idea -> crap
I think the creative got some HALLS up their arse. :D
Incredibly forced. My god, I'd be hard pressed to think that even 1% of the audience would get this crap.
I thought after 7 years, we'd get off of that...
lasirenita said it best.
You have to hate advertising in order to truly love it.
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