Crash

Campaign
Agency Network: 
Published/Aired: 
June 2011
Halls:  Crash

Description

Print advertisement created by JWT, Argentina for Halls, within the category: Confectionery, Snacks.

Caption

Whatever you say feels a little bit better.
Halls XS. Small but powerful.

Advertising Agency: JWT, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Joaquin Ares
Art Director: Juan Ignacio Peirano
Copywriter: Guido Freiberg
Planner: Mercedes Santesteban
Account Manager: Vicotria Carrano
Account Supervisor: Teresita Bellesi
Illustrator: Juan Pablo Zaramella
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Highest Rated

dbor's picture

I have not understood the basic idea.

dbor
Activity Score 1455
dbor's picture

I have not understood the basic idea.

dbor
Activity Score 1455
SF's picture

i think halls is like a hearing aid or blocks ur ears or something.. so basically whenever something bad or disturbing told.. The other side hears the conversation positively!

ERRR a bit too complicated this ad.

SF
Activity Score 126
Art Director
CuriousPencil's picture

They're throat pastilles - soothing lozenges, medicated sweets.

CuriousPencil
Activity Score 4225
Copywriter
Hammad S's picture

Halls are flavoured lozenges.. THe ads has the son telling his father that he crashed the car into a tree (not good!), but because he's using a Halls things are coming out better. It's supposed to mean the kid can talk clearly but the way they've done it is that the son has said something terrible but the father hears it as not so bad... (Sry for the complicated description - I'm not so good with words)

Hammad S
Activity Score 484
sakshi.89mahajan's picture

hahaha.. funny !!

sakshi.89mahajan
Activity Score 88
Graphic Designer at Art Trainee at Bates 141
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