Brave soul

Agency Network: 
November 2009
Halls:  Brave soul


Print advertisement created by JWT, United States for Halls, within the category: Pharmaceutical.


Get through the season. For tips to help you stay well during cold & flu season. Use Halls Cough Drops to temporarily relieve cough due to a cold, occasional minor irritation or sore throat.

Advertising Agency: JWT, New York, USA
Chief Creative Officers: Ty Montague, Harvey Marco
Executive Creative Director: Wayne Best
Design Director: Aaron Padin
Art Director: Grant Mason
Copywriter: Kevin Mulroy
Planner: Rodrigo Maroni
Director of Integrated Production: Clair Grupp
Director of Production: Nick Scotting
Art Producer: Sara Clark
OOH Producer: Paul Charbonnier
Newspaper Producer: Deborah Nall
Production Router: Cynthia Clements
Photographer / Retouching: Matt Hoyle
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sirvan's picture

Not terrible. But I think the real victory here is that they actually sold these to Halls. Bravo on that.

Activity Score 29856


"I love some things, and don't love some other things."

Guest's picture

Reminds me of the 40 Year Old Virgin poster.

silvi's picture

I like face expressions.

Activity Score 4170
nepstein's picture

These are in NYC subways, and I think they work very well in that particular situation.

Activity Score 197
Parsons School of Design
jsptrck404's picture

don't mind them, but ARGH, why wouldn't you hang the punctuation???

Activity Score 437
Art Director |

| think small |

Guest's picture

awesome shots

munirgee's picture

Pictures look awkward...

Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti | |

mikelite's picture

her hair needs to be mussed up or something.

Activity Score 1031
Copywriter |

insider info's picture

i know for a fact the photographer shot this campaign for less than 2000 an ad for a ton of usage.

insider info
Activity Score 2
mikelite's picture

sounds like a smart move considering they've plastered every NYC subway car with them. That being said, I doubt your comment warrants that much cloak & dagger. Unless your parents are Mr. & Mrs. Info.

Activity Score 1031
Copywriter |

Jinxy79's picture

WAIT!!!!!!!!!!!! AM I THE ONLY ONE WHO THINKS THIS IS A TOTAL RIP-OFF OF ALTOIDS!!! And, if I was the photographer, I would not brag about shooting an Altoids rip off that Tony D'Orio did such a great job on. JWT NY? Blah!

Activity Score 63
Jr. Art Director
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