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Brave soul

Campaign
Agency Network: 
Published/Aired: 
November 2009
Halls:  Brave soul

Description

Print advertisement created by JWT, United States for Halls, within the category: Pharmaceutical.

Caption

Get through the season. For tips to help you stay well during cold & flu season. Use Halls Cough Drops to temporarily relieve cough due to a cold, occasional minor irritation or sore throat.

Advertising Agency: JWT, New York, USA
Chief Creative Officers: Ty Montague, Harvey Marco
Executive Creative Director: Wayne Best
Design Director: Aaron Padin
Art Director: Grant Mason
Copywriter: Kevin Mulroy
Planner: Rodrigo Maroni
Director of Integrated Production: Clair Grupp
Director of Production: Nick Scotting
Art Producer: Sara Clark
OOH Producer: Paul Charbonnier
Newspaper Producer: Deborah Nall
Production Router: Cynthia Clements
Photographer / Retouching: Matt Hoyle
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sirvan's picture

Not terrible. But I think the real victory here is that they actually sold these to Halls. Bravo on that.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Reminds me of the 40 Year Old Virgin poster.

Guest
silvi's picture

I like face expressions.

silvi
Activity Score 4172
Copywriter
nepstein's picture

These are in NYC subways, and I think they work very well in that particular situation.

nepstein
Activity Score 197
Parsons School of Design
Brain-Art's picture

I´ve have always used Halls when i have a cold or a flu but after seing this i think i'm gonna stop doing it

Brain-Art
Activity Score 1101
Graphic Designer
jsptrck404's picture

don't mind them, but ARGH, why wouldn't you hang the punctuation???

jsptrck404
Activity Score 437
Art Director |

| think small |

Guest's picture

awesome shots

Guest
munirgee's picture

Pictures look awkward...

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

mikelite's picture

her hair needs to be mussed up or something.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

insider info's picture

i know for a fact the photographer shot this campaign for less than 2000 an ad for a ton of usage.

insider info
Activity Score 2
mikelite's picture

sounds like a smart move considering they've plastered every NYC subway car with them. That being said, I doubt your comment warrants that much cloak & dagger. Unless your parents are Mr. & Mrs. Info.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Jinxy79's picture

WAIT!!!!!!!!!!!! AM I THE ONLY ONE WHO THINKS THIS IS A TOTAL RIP-OFF OF ALTOIDS!!! And, if I was the photographer, I would not brag about shooting an Altoids rip off that Tony D'Orio did such a great job on. JWT NY? Blah!

Jinxy79
Activity Score 63
Jr. Art Director
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