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Avalanche

Campaign
Published/Aired: 
September 2018
Halls: Avalanche

Description

When it comes to making a choice, people tend to judge things by their size –the bigger the better. You might not expect much from Halls Mini, but with its tiny size, it can be a bomb of refreshment.

To show that size isn’t everything we create a series of prints (Iceberg, Cliff, Avalanche) relating to clear situations in which an apparently small thing can cause huge consequences. All of them take you to cold and fresh places.

Print advertisement created by Miami Ad School, Brazil for Halls, within the category: Confectionery, Snacks.

Caption

Size is not everything

Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Luis Paulo Gatti
Art Director / Illustrator: Gabriel Mascarenhas
Copywriter: Cesar Rodd
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