With cycling becoming a major part of British sport post 2012, we wanted serious riders to re-appraise the Halfords brand. For many, Halfords was the place they got their first bike. Now they’re more serious about bikes, we wanted to show them Halfords are too. They can now get the brands they love from a name they can trust - but didn’t expect.
Print advertisement created by Chapter, United Kingdom for Halfords, within the category: Retail Services.