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Jonny

Campaign
Agency Network: 
Published/Aired: 
June 2013

Description

With cycling becoming a major part of British sport post 2012, we wanted serious riders to re-appraise the Halfords brand. For many, Halfords was the place they got their first bike. Now they’re more serious about bikes, we wanted to show them Halfords are too. They can now get the brands they love from a name they can trust - but didn’t expect.

Print advertisement created by Chapter, United Kingdom for Halfords, within the category: Retail Services.

Caption

"Halfords?"
We thought it might come as a shock. Halfords.com now has 15,000 parts, accessories and clothing lines from 185 leading specialist brands. Plus, there's next working day delivery direct to you, as well as free collection from over 440 Halford stores. No name does more to get you out there.

Advertising Agency: Chapter, England
Creative Directors: Ian Boulter, Martin Heffernan
Art Directors / Copywriters: Paul Ray, Richard Newell
Photographer: Martin Brent
Designer: Nick Castle
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certaintly's picture

zzzz

certaintly
Activity Score 3994
kleenex's picture

Not working for me at all.

kleenex
Activity Score 53276
Web Designer/Developer
Maxster's picture

Halfords?
Nice layout.

Maxster
Activity Score 67
Creative Director
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