Also From This Campaign 4
Description
Print advertisement created by Bohan, United States for Halcyon Bikes, within the category: Automotive.
Caption
We didn't get into cycling for the love of shaving our legs
Advertising Agency: BOHAN, Nashville, USA
Creative Directors: Dave Smith, Jon Arnold
Art Director: Josh Ford
Copywriter: Dave Smith
Photographer: Josh Ford
Creative Directors: Dave Smith, Jon Arnold
Art Director: Josh Ford
Copywriter: Dave Smith
Photographer: Josh Ford
Mar 15, 2011 - 17:34Ron Burgundy
Bohan, who was the Target for these...what did these run in?
Art Director at Southern California
Mar 15, 2011 - 17:40coolville
target: those who like vintage bikes. and need a place to repair them.
they ran as posters.
Creative Director at bohan advertising | marketing
Mar 15, 2011 - 18:01ivan
Nice to have the agency here to reply to questions! Kudos
Creative Director at Ads of the World
Mar 15, 2011 - 17:50Ron Burgundy
Like the clean attitude of the layout, the "leg shaving" is my fav of the lines
Art Director at Southern California
Mar 16, 2011 - 10:56Andil
Liking the fact that they're not showing off something brand new and shiny - the well worn bike does wonders for the ad, really developing the quote which goes along with the ad. Well demonstrated use of being in the business for the love of it rather than the money.
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