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Agency Network: 
Published/Aired: 
April 2016
Halcyon Bikes:  Love

Description

Print advertisement created by Bohan, United States for Halcyon Bikes, within the category: Automotive.

Caption

Given the proper amount of love one man's trash can become another mans time machine.

Advertising Agency: BOHAN, Nashville, USA
Creative Directors: Dave Smith, Jon Arnold
Art Director: Josh Ford
Copywriter: Dave Smith
Photographer: Josh Ford
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edman's picture

true

edman
Activity Score 9
AL6352's picture

I like the typographic work on all posters. Good copywriting. Good design, I like to have one of these posters in my room.

AL6352
Activity Score 66
jotabequ GREY / ArtDirector
TommyO's picture

I think it's the weakest of the series: The copy is worn out and doesn't have anything to do with cycling, and there no connection to the visual. It makes you think too much, way more than the other, beautiful ads.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

abake's picture

Very nice art direction, but I had to read all four ads to finally understand exactly what it was about.

abake
Activity Score 1262
RMG Connect Colombia
Vingy's picture

wow this is the best. simple and stylish, love the copy. Great work on this campaign!

Vingy
Activity Score 474
Copywriter at Advance
Cookie_Monster's picture

I really like this series. These photos are very nice.

Cookie_Monster
Activity Score 643
liny_77's picture

The details are cool

liny_77
Activity Score 206
Creative Director
veynznayr's picture

Weakest of the series? Worn out copy? I think this is one of the best. Why do you need every headline to mention 'bike' or cycling'? 'Time machine' says a lot more than 'vintage bike'. Kudos to the agency for coming up with such a simple concept and execution in a time when advertising seems to be all technique and no soul.

veynznayr
Activity Score 2
Creative Director at Mumbai
resul ay's picture

very nice photo.

resul ay
Activity Score 78
graphic design / turkey kutahya
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