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Toilet, 3

Campaign
Agency Network: 
Published/Aired: 
February 2015
Hakle:  Toilet, 3

Description

Print advertisement created by Leo Burnett, Germany for Hakle, within the category: House, Garden.

Caption

The paper makes the toilet.

Advertising Agency: Leo Burnett, Berlin, Germany
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Andres Läufer
Creative Director / Art Director: Gabriel Mattar
Creative Director / Copywriter: Axel Tischer
Account Director: Lennart Wittgen
Illustrator: Salamagica
Production Company: Photoby
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Highest Rated

Spartan's picture

Just look at that muck flowing past the steps...yuuuck

Spartan
Activity Score 84

The trouble is, you think you have time.

kleenex's picture

Oh I agree... The toilet paper you use is 1000000% crucial.

kleenex
Activity Score 58742
Web Designer/Developer
Temple's picture

Idiotic.

Temple
Activity Score 11341
Creative Director
gmorici94's picture

This ad is entertaining and visually appealing because of the beautiful background scenery. It really captures they eye of the audience and the focal point is the bathroom in the center of the ad. The ad is for a toilet paper brand and in the bottom right hand corner there is a slogan, which reads, “the paper makes the toilet”. This ad is a metaphor; it shows that even if you are in a really crumby and run down outhouse, you will still feel like you are in a luxury bathroom. This ad is very creative because it forces the audience to think about how they felt in a gross outhouse and think about how nice the paper must be if it makes you feel like you are in a luxury bathroom. This ad will get people to purchase the toilet paper because it convinces people the toilet paper is equal to luxury.

gmorici94
Activity Score 22
Ogilvi Himself's picture

Thanx for the description, but this ad suck

Ogilvi Himself
Activity Score 477
Copywriter |

Молчать и слушать!

damnson's picture

Good insight, but first idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Spartan's picture

Just look at that muck flowing past the steps...yuuuck

Spartan
Activity Score 84

The trouble is, you think you have time.

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