Missing milk

Agency Network: 
January 2011
Haier:  Missing milk
Haier Print Ad -  Missing milk


Print advertisement created by Saatchi & Saatchi, Israel for Haier, within the category: Electronics, Technology.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative director: Eran Nir
Copywriter: Ido Maymon
Art director: Amarel Shoshani
VP Client Service: Gili Sasson
Account Supervisor: Nir Benes
Account executive: Adi Hefetz
VP Strategic Planning: Daniel Weissman
Senior Planner: Gili Argentaro
Planner: Gilad Kremer
VP Production: Dorit Gvili
Producer: Odelia Nahmias
Photoshop: Eyal Orlee
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Billoughsby's picture

I'm convinced there's the germ of a great ad here: milk missing + extremely spacious refrigerator. Ha ha, yeah! But wait: the milk is right there on the counter. Does the homeowner need a GPS to find the kitchen? And there's a picture of it on it's own side. Huh?

Something slipped somewhere along the line. Not buying it.

Activity Score 5154
Art Director |

That's it.

L-key's picture

True. The concept of the ad seemed clever at first glance. Using the old milk carton "missing people" advertisement to ask for help finding something that disappeared in the vast space of the refrigerator is smart. But I agree with Billoughsby, the milk is right there on the counter. Would a picture of a missing stick of butter on the milk carton have been more successful?

Activity Score 3
Graphic Designer
jackblack's picture

I think it broccoli being missing would have been funnier.

Activity Score 2363
Art Director
luispiter's picture

good concept,... good idea... i like it... congratulation

Activity Score 2756
kleenex's picture

Not a great ad.

Activity Score 58777
Web Designer/Developer
MidasTouch's picture

I like iiiiit!

Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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