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Peter and the Wolf

Campaign
Agency Network: 
Published/Aired: 
December 2012
HADD:  Peter and the Wolf

Description

Print advertisement created by Concept, United States for HADD, within the category: Public Interest, NGO.

Caption

Monsters do exist. If you drink, don't drive.

Advertising Agency: Concept Café, Miami, USA
Creative Director: Salvador Veloso
Associate Creative Director: Sebastian Moltedo
Art Director: Pablo Del Fabbro
Copywriter: Sebastian Moltedo
Illustrator: Bob Dob
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Highest Rated

printlover's picture

fun

printlover
Activity Score 587
sanitizing_wipe's picture

i love the illustrations, but the execution doesn't fit the purpose of these ads. They feel very self-indulgent, as if the target audience was completely ignored. There's no way these would make a potential drunk driver think twice about getting in a car drunk.

sanitizing_wipe
Activity Score 68
Liviu's picture

I totally agree with your point!

Liviu
Activity Score 4401
bakamono's picture

As if drunk people think ;)

I do agree that most of the recent drinking and driving ads do nothing in terms of "making drunks think".

bakamono
Activity Score 1002

because therefore it is

kleenex's picture

OMG!!!!

kleenex
Activity Score 58669
Web Designer/Developer
printlover's picture

fun

printlover
Activity Score 587
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