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March 2008
Habitat for Humanity:  Face
Habitat for Humanity Print Ad -  Face

Description

Print advertisement created by BBDO, Australia for Habitat for Humanity, within the category: Public Interest, NGO.

Advertising Agency: Clemenger BBDO, Sydney, Australia
Creative Director: Rocky Ranallo
Art Director / Typographer: Baz Beckley
Copywriters: Chris Berents, Michael Dawson
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rebelscum's picture

Ahhhhh, Anne Geddes. You've inspired us all :)

I gotta learn this technique. Everyone seems to be doing it except me.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

whitespace's picture

Anne Geddes? Care to explain?

whitespace
Activity Score 1953
Creative Director
ivan's picture

She's been doing these mini babies: http://images.google.com/images?q=Anne+Geddes
But, not sure how they relate to this ad.

ivan
Creative Director at Ads of the World
rebelscum's picture

My bad, I meant Liebovitz (sp?). (It was late and I was high on the Easter Wine :P)

This typographic style first started when someone put type over this image: http://i.realone.com/assets/rn/img/1/0/8/2/10202801-10202807-slarge.jpg

It's been cropping up ever since. It's a beautiful technique, and one I need to learn.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Luis Maram's picture

I don't know who did it or how. But this is inspiring. One of the best typographic social ads I've ever seen.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

Kingo's picture

Love it. Made me actually donate instead of want to donate.

Kingo
Activity Score 11
Student
baz's picture

baz beckley at oedd.net did it and thanks for the positive feedback.
And I am also available for freelance.

baz
Activity Score 67
Art Director |

baz

LeeHarvey's picture

Well done baz!

LeeHarvey
Activity Score 3045
Creative Director
baz's picture
baz
Activity Score 67
Art Director |

baz

Crisp One's picture

Beautiful

Crisp One
Activity Score 2005
Other at New York
man thurd's picture

Bravo

man thurd
Activity Score 76
Singapore
xaidu's picture

Amazing

xaidu
Activity Score 6
Art Director at PIRANA ADVERTISING
Guest commenter's picture

yo this pic rulz

Guest commenter
Guest commenter's picture

sweet it ruled

Guest commenter
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