Description
Print advertisement created by BBDO, Australia for Habitat for Humanity, within the category: Public Interest, NGO.
Creative Director: Rocky Ranallo
Art Director / Typographer: Baz Beckley
Copywriters: Chris Berents, Michael Dawson
Ahhhhh, Anne Geddes. You've inspired us all :)
I gotta learn this technique. Everyone seems to be doing it except me.
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
She's been doing these mini babies: http://images.google.com/images?q=Anne+Geddes
But, not sure how they relate to this ad.
My bad, I meant Liebovitz (sp?). (It was late and I was high on the Easter Wine :P)
This typographic style first started when someone put type over this image: http://i.realone.com/assets/rn/img/1/0/8/2/10202801-10202807-slarge.jpg
It's been cropping up ever since. It's a beautiful technique, and one I need to learn.
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
I don't know who did it or how. But this is inspiring. One of the best typographic social ads I've ever seen.
Luis Maram
http://blog.luismaram.com
baz beckley at oedd.net did it and thanks for the positive feedback.
And I am also available for freelance.
baz
yo this pic rulz
sweet it ruled
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