Rescue Paper

Agency Network: 
November 2009  Rescue Paper Print Ad -  Rescue Paper

Description is the first e-shop of its kind in the Czech republic. Now it is proudly presenting a new „hot stuff“ – Ultra Death Sauce with Naga Jolokia – hottest pepper in the world. (info for experts: Scoville Heat Units (SHU): 1 100 000!)

Print advertisement created by Saatchi & Saatchi, Czechia for, within the category: Retail Services.

Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Creative Director: Jakub Hanzlicek
Art Director: Ryan St. James
Copywriters: David Podhola, Lukas Hvozdecky
Tester: Masha Gillova
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Juan Cabral's picture

Well, it deserves a 6 for the courage.

Juan Cabral
Activity Score 709
Copywriter |

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

federo's picture

agree with him.

anyways, i think that they are building value through the only ugly stuff of eating pepper

Activity Score 781
advertising agency
dthlb72's picture


Activity Score 545
Art Director, ADK Malaysia
jackmancer2017's picture

That snowman is gonna get the shits

Guest's picture

why the shadows are in two different directions?

Guest's picture

Toilet humour with an expected twist. Where is the originality?

silvi's picture

Why the toilet paper is in a door?

Activity Score 4170
Marlus Lau's picture

Lol. Good questions.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Super Muhtar's picture

I'm not sure, but I think I've seen this concept two or three times before.

Super Muhtar
Activity Score 265
rolling.stone's picture

fully agree

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

shahidali's picture

saatchi & saatchi should withdraw from advertising and get into the business of Astronomy. There, people will ask less question even if they don't understand anything.

Activity Score 4065
Dhaka, Bangladesh |


rolling.stone's picture

hey did they refuse your portfolio lol,

hey calm down mate, it happens with every agency, no agency has delivered all the time best stuff

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

ace85le's picture

The toilet environment turns off my appetite.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

rits's picture

cooool stuff,lol!

Activity Score 74
Guest's picture

pica cuando entra y cuando sale.......

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