Hunting season

Agency Network: 
August 2009
Guthrie Bowron:  Hunting season
Guthrie Bowron Print Ad -  Hunting season


Print advertisement created by M&C Saatchi, New Zealand for Guthrie Bowron, within the category: Professional Services.


Colours not to be seen in this season.

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Executive Creative Director: Todd Waldron
Art Director / Copywriter: James Bowman
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everartz's picture

whats this all about?

Activity Score 7613
Art Director |

| everartz |

Guest's picture

GB is a well known paint and decorating supplies retailer in NZ.

I presume this is a 'start of duck hunting season' topical ad in a hunting supplement. Not bad I guess, especially considering the obviously small space.

I think they might have got a better ad from a bright orange 'safe' colour though.

patUDAY's picture


Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

tirthomitro's picture

highly evolved and bang on target
as far as the TG is concerned

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

The colors displayed in this ad are "camo" colors, so that's why the body copy reads "colors not to be seen this season" (if you enlarge the image, the "not" is underlined)-- which is why they didn't use a bright orange. That being said, I think they did a great job on this for their target, although why someone would want paint in some of these colors is beyond me.

kevgroat's picture

don't get it. what is the product? what does it do? questions.

Activity Score 175
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