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monicamexico's picture

The visual is the same thing three times and conflicts the copy. It's called Small Step - no quick fix, no easy way out, no dropping tons of weight in a week. So instead of all the air rushing out, focus on the little changes that make big differences.

monicamexico
Activity Score 830
bara bara baez's picture

Lame

bara bara baez
Activity Score 148
pHILIPPINES
fractalrene's picture

It works. The message is delivered, there's an idea behind... It works.

fractalrene
Activity Score 1504
Copywriter
Afronuts's picture

Cool idea. But I agree with monicamexico. Name conflicts with the visual

Afronuts
Activity Score 136
Copywriter
Kateter's picture

wasn't this shortlisted in Cannes few years ago? I'm pretty sure it was.

Kateter
Activity Score 2029
Copywriter
joelapompe's picture

it was done like 3 or 4 times before, even in the ambient category stuck on a tshirt!

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 4043
bara bara baez's picture

I has a dream I made this ad.

bara bara baez
Activity Score 148
pHILIPPINES
jungleraven's picture

done by Euro RSCG, India, last year.

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

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