Guns, 3

Published/Aired: 
May 2007
 Guns, 3
 Guns, 3

Description

Caption

September 3rd at 9pm, Gerald Lee was drinking at a party. He pulled out his brand new handgun showing it off to his friends. "Don't worry, it's not loaded". Pointing the gun at his head, he began pulling the trigger. On the fourth pull, the gun discharged killing him instantly.
It's not easy to put live back together.
iansa. www.iansa.org

Advertising Agency: Y&R Asia, Singapore
Art Director: Kirsten Ackland
Creative Directors: Rowan Chanen, Ted Royer
Illustrator: Andy Yang
Copywriter: Tom Ormes
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miko1aj's picture

Some literature. I thought it is hard to read, but it is not. Therefore i can honestly say, that this is Great.

miko1aj
Activity Score 3086
musback's picture

Couldn't agree more! This is one bad-ass sample of quality-typography IMO!
Dont know why or how they did it, but i automatically followed the correct reading sense... amazing
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
New Blog @ http://musback.blogspot.com

musback
Activity Score 355
Art Director |

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

kre8's picture

awesome campaign.
nice one ivan!

kre8
Activity Score 989
Copywriter
esotericusername's picture

dead on, great concept and execution. Didn't this just win at one show?

esotericusername
Activity Score 313
Art Director
kre8's picture

yeah, it won something...

kre8
Activity Score 989
Copywriter
debontjas's picture

Its good, butisn't this just another a-lot-of-parts-concept? Seen them a lot the last few years.

debontjas
Activity Score 72
Copywriter
esotericusername's picture

no

esotericusername
Activity Score 313
Art Director
miko1aj's picture

so this is more deserving for appreciation, because this is VERY fresh approach for that many-parts type.

miko1aj
Activity Score 3086
postman's picture

These stories are terrifying. I don't even want to think about what it was like for those involved.

postman
Activity Score 951
Other
What the Hell's picture

Too late. Landmine campaign done last year.

What the Hell
Activity Score 114
Art Director
copywriter.txt's picture

Parts chart was made for landmine, cars, mechanic shops and much more. The fresh thing about this campaign is the story told by the parts.
The other ads are pure and simple advertising for ad people. This was made for shock and make you think about it. Worked with me.
A child with his body parts and nothing more, doesn't work as well.

copywriter.txt
Activity Score 828
Copywriter
lorem_ipsum's picture

I also think this one is better than the landmine ad last year.
It really makes me think... and also shocks me. It also did his part on me.
Besides that it also has an idea behind it.
great stuff! bravo!

lorem_ipsum
Activity Score 196
Art Director
Mr Hughes's picture

Very powerful writing. I like these a lot.

Mr Hughes
Activity Score 386
Copywriter
DarkSide's picture

Very good.
I see a (now old) trend of this king of "instructions" art direction, but still is a good campaign

DarkSide
Activity Score 1066
Other
theredm's picture

Powerful, and surprisingly easy to read. Job well done.

theredm
Activity Score 252
Graphic Designer
hang-the-dj's picture

Yes, this is brilliantly done, even though the execution feels a bit familiar the excellent copy turns it into something special. Love it.

hang-the-dj
Activity Score 1262
Copywriter
addyong's picture

Great campaign, award winning copy & truly appreciated by creative ppl...

to the norms, maybe they must be a person who always bring magnifying glass, care bout great ads & details...

We said WOW, they said HOW? ;-)

addyong
Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

Rog's picture

Bang on.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

B128's picture

Please somebody explain why the gun is dismantled. Is it to show the guns can be faulty? Not to put too much trust?

B128
Activity Score 392
Art Director
Jet Propulsion Lab's picture

It's meant to visually pay off the tag line.
Although, like someone mentioned jokingly, it doesn't seem quite so easy putting all the gun parts back together, either...

Jet Propulsion Lab
Activity Score 10679
Copywriter
yudi's picture

CONGRATS for winning the Oneshow!

yudi
Activity Score 255
Copywriter
jennywhx's picture

i like the way they perform the copy! nice

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

rembrandt's picture

nice. i like it a lot. nothing more to say really.

rembrandt
Activity Score 42
Copywriter
Dick Huges's picture

My name is Dick Huges and I like this a lot.

Dick Huges
Activity Score 937
Copywriter
lsadunb's picture

Great idea!

lsadunb
Activity Score 571
Copywriter
slim's picture

When copy and art work together as well as this, the result is usually outstanding.

slim
Activity Score 1047
Copywriter
BRASILEIRO-NATO's picture

Excelente campanha! Grande execução!

BRASILEIRO-NATO
Activity Score 26
Creative Director
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