Agency Network: 
December 2006
Gulf News:  WC


Print advertisement created by Y&R, United Arab Emirates for Gulf News, within the category: Media.

Advertising Agency: Team Y&R, Dubai, UAE
Creative Directors: Shahir Ahmed, Komal Bedi
Art Director / Copywriter / Typographer: Vikram Divecha
Account Supervisors: Ashraf Naji, Dalia Lahham
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Highest Rated

aydan1402's picture

good idea. congratulations. interesting.

Activity Score 12
Gazi University, Communication Faculity Graduated And Master Student
BillyBern's picture

I like it!

Activity Score 84
kre8's picture

doesnt say anything.
leaves me with a feeling of so what.
it is different though.
slightly better than anything the hack sam could have done.

Activity Score 989
k-rocka's picture

beautiful art-direction

Activity Score 426
Graphic Designer
jonathanrioux's picture

Makes the reader work a bit, connect the dots. I like it.

Activity Score 86
Marketing Manager
Jet Propulsion Lab's picture

I usually scratch my ass before anything else. Wonder what THAT would look like..
This is such a deceptively simple campaign.
Someone once said (and I'm paraphrasing here) that great advertising is supposed to change people's habit/lifestyle. And these literally illustrate that effect in a lighthearted way. Shifting your morning priorities.

What a SWEET campaign this is. I wish I'd done it.

Jet Propulsion Lab
Activity Score 10679
darkknight's picture

El juego de tipografias y la dir de arte estan muy buenas. El concepto esta claro.
Gelian la pieza. ha y si... también hablamos español...

Activity Score 58
Creative Director |

le bu

Nthngmn's picture

freakin beautiful. simple, to-the-point, and once again, freakin' beautiful.

Art director hi-five!

Activity Score 626
Art Director
rolo85's picture
Activity Score 42
Copywriter at Leo Burnett Guatemala
longtooth's picture

This campaign actually had a pay-off, which is where the other one failed.

Activity Score 52
Art Director
jennywhx's picture

ha ha this is smart, love this.

Activity Score 1142
Other | jwhx:Visionary

sherman's picture

i read my newspaper or magazines when i am using the bathroom.
ha! that's true!
love it

Activity Score 153
Jet Propulsion Lab's picture

I don't think that's the point of this ad, but thanks for that piece of personal info? :(

Jet Propulsion Lab
Activity Score 10679
Piddy's picture

Good stuff, this one.

Activity Score 82
Graphic Designer |

Just Bitchin

Punch's picture

Una gráfica IMPECABLE.

Pero en idea, siento que no hubo exploración. Muy básico.

"Aquí también se opina en español".

Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

el_rola's picture

this kind of graphics have been made since the 70s, nothing new or spectacular in my opinion.The idea seems a bit basic aswell.

Activity Score 4
Art Director
Checho's picture
Activity Score 321
fifthbullet's picture

hehehe... i found that alot of people cannot differ what's art direction and what's ideas. the execution may have been done but it is totally difference thing. and i wonder those comment were made by creatives, client servicing or... the client?

we are in a funny industry after all... :)

Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

Rog's picture

When you have an idea that polarises, you have a winner.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

xo's picture

looks like the Chemical Brothers "Galvanize" and their single "push the button" cover album. very original.

Activity Score 2
Creative Director
1 Nigga's picture

C'mon men, y'all serious?...this same exact shit were done by Almap BBDO (in terms of Art Direction) years ago. You do remember those yellow background ands with forms made out of anthonymous words like war-peace (forming Osama Bin Laden's face).
Not the same idea, but the same resource and in this particular case, the resource is the idea.
Nice try but keep on trying.

Holla at my niggas!!!

1 Nigga
Activity Score 46
General Manager
vexguy's picture

Ha,,,very nice...

Activity Score 93
Tomás's picture

Muy Bueno

Activity Score 46
aydan1402's picture

good idea. congratulations. interesting.

Activity Score 12
Gazi University, Communication Faculity Graduated And Master Student
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