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Brayden

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by BBDO, China for Guinness, within the category: Alcoholic Drinks.

Caption

Every man has a dark side. Guinness

Advertising Agency: BBDO Shanghai, China
Creative Directors: WF Leong
Art Directors: WF Leong
Copywriters: WF Leong
Illustrator: Edwin Ho
Photographer: Edwin Ho
Additional credits: Rick Doerr
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Highest Rated

nepstein's picture

Your men look like women.

nepstein
Activity Score 197
Parsons School of Design
Brain-Art's picture

Are you guys trying to connect your Brand with the "Dark Side" of it's Target? Ummm... I don't know... I just don't like it

Brain-Art
Activity Score 1101
Graphic Designer
federo's picture

Im not clever enough to appreciate the idea but I really love this images

federo
Activity Score 781
advertising agency
Guest's picture

Is Guinness targeting the gay market now?

Guest
Cheloveco's picture

No parece un aviso de Guinness

Cheloveco
Activity Score 54
Art Director
silvi's picture

No parece un hombre.

silvi
Activity Score 4172
Copywriter
nepstein's picture

Your men look like women.

nepstein
Activity Score 197
Parsons School of Design
STRTLRS's picture

These "men" have a gay side too...

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

beingofageoldgrace's picture

very arty and no good idea, but i kinda like the visuals

beingofageoldgrace
Activity Score 353
cp's picture

great visual, but not very comfortable with dark side copy

cp
Activity Score 354
Creative Director
Corbeen's picture

not good at all. not even the visual. nothing with guinness ...its a miss.. sorry guys.

Corbeen
Activity Score 1093
Guest's picture

I wonder if they were going for some "dark" Picasso reference here.

Guest
kergu's picture

por qué no es un chino? si es para shanghai?
why he isn´t Chinese

kergu
Activity Score 6795
soya2's picture

HE's just a kid....

soya2
Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
rolling.stone's picture

copy is saying real truth not sure about visual

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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