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julezs's picture

dang, i had the very same idea before but my ecd didn't think much of it :(

really nice photography & treatment! :)

Activity Score 100
Art Director
ivan's picture

You had a Lion winning idea. ;)

Creative Director at Ads of the World
Chris's picture

its happens to every one i think.

Activity Score 1935
Art Director
Willey's picture

sorry dude! Next time!

Activity Score 140
Graphic Designer
puppiepoppy's picture

Here's a new Motto "It's not how good you are, it's how bad your ECD is."

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Creative Director |


justpassingby's picture

show it to the bastard, make him feel like crap

Activity Score 1368
Guest's picture

And get fired if he really is a bastard. "Never disagree with your boss. You run the terrible risk of being right."

shaft_drive's picture

i've had that happen myself... if you feel strongly about something, do it and take it to client behind senior's backs (carefully, though). In such cases it's good to cultivate acct. mgmt - they can be useful sometimes.

Activity Score 273
Creative Director
axelk's picture

it's great though. and sorry julezs :)

Activity Score 286
jonft's picture

brighten up my day!

Activity Score 264
Creative Director |


Maxwedge's picture

Really nice photo, however this is what they must call 'polishing a turd.'

Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

Guest's picture

i hope the blinds dont see this!

Andrey Vaslit's picture

I like it, a lot.
but....they're saying, hey! your parents are right!! you're now a dumbass, look at you! you even can't walk!.
Like this ad n.n.

Andrey Vaslit
Activity Score 210
Guest's picture

Erm... this is a rubbish ad.

I'm constantly amazed at how some creatives just don't get the importance of product branding, nor how the minds of their target market works. About 70% of PSP owners are under 17. Does this ad talk to under 17s? I don't think so.

You've got a matter of seconds to get your marketing message across, and this one says: "This ad is about blind people and guide dogs." The average consumer will have looked away/turned the page, long before they get close to 'getting' this ad, which was clearly produced by people who consider winning awards to be more important than the brand they're trying to build. A classic example of adsturbation. And a waste of good client money.

Seriously Crazy's picture

erm..i think your comment is a classic example of 'sour grapes'..

even if the tg is under 17s (which i highly doubt but am taking your word for it) they're not the decision makers..those who are, need to be convinced that if they are spoiling their little ones, why not do it with the best..

i think the ad positions the brand and the product brilliantly..not to mention, with a strong insight..

Seriously Crazy
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lpgatti's picture

awesome! (2)

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Creative Director at publicidade |


Drogag's picture


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