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Strainer

Campaign
Agency Network: 
Published/Aired: 
May 2008
Guia Academica:  Strainer

Description

Print advertisement created by BBDO, Colombia for Guia Academica, within the category: Education.

Caption

Having a PHD makes you stand out in the crowd.

Advertising Agency: Sancho BBDO, Bogota, Colombia
Creative Directors: Giovanni Martinez, Hugo Corredor
Group Directors: Claudia Murillo
Graphic Designers: Claudia Murillo, Ivan Gutierrez
Copywriters: Andres Norato, Luis David Parra
Other additional credits: Andrea Zarate
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anyname's picture

Very well done!!!

anyname
Activity Score 2
sancho
ahmed ragheb's picture

mmm nice !! artwork

ahmed ragheb
Activity Score 297
Graphic Designer
urrutia's picture

A great solution to transmitting a simple message! I'm absolutely loving the visual!

urrutia
Activity Score 8
caju's picture

Simple idea. Great execution. Nice!

caju
Activity Score 123
Other
M´AD MAX's picture

esssssoooooooooooooooooooo. me gusta mirar atrás y ver buenos trabajos. Señores muy buen trabajo.

M´AD MAX
Activity Score 195
Copywriter
M´AD MAX's picture

Excellent Work. well done guys

M´AD MAX
Activity Score 195
Copywriter
everartz's picture

the headline "Having a PHD makes you stand out in the crowd." doesnt match the visual in my opinion... coz the small guy fell off and didnt standout...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Penguin's picture

PHD Dropout

Penguin
Activity Score 42
Creative Head
McBain5000's picture

he was strained through..

McBain5000
Activity Score 115
n/a
raverus's picture

the only thing thats not standing is this idea.

raverus
Activity Score 1476
Art Director
R. Rinaldi's picture

So solid.

R. Rinaldi
Activity Score 686
Singapore
wildbore's picture

nice idea. poor copy.

wildbore
Activity Score 749
Creative Director at - - -
getconnected2001's picture

Quite forced Idea, though nice work of art.

getconnected2001
Activity Score 987
Art Director at New Delhi
Penguin's picture

I have been noticing your comments for a while now. Yours are mostly contradictions or a variant of what's wriiten just above you. It's not quite mandatory that you have a point of view on everything. When you don't have one, why feign you have a great one?

Penguin
Activity Score 42
Creative Head
iamcreative's picture

good execution!

iamcreative
Activity Score 262
mrtalented's picture

childish art direction and retouch.

mrtalented
Activity Score 2171
Creative Director
djakuza's picture

sorry guys but the art direction is awful! and look at the typography, really ugly typefaces. c'mon!

djakuza
Activity Score 517
Art Director
Scam Detector's picture

This campaign doesn't work at all.

The visual says something like: many hands make up for great result, don't drop out.

First get the idea right before there is even discussion about art direction.

Scam Detector
Activity Score 1048
General Manager
Malala's picture

idea is good. art direction is bit poor. look at the 2d strainer and 3d shadow.

Malala
Activity Score 295
Art Director |

Malalanayake

McBain5000's picture

end of the day, the concept is so far removed from a PHD and what it stands for, that it's not very relevant... unless you're studying for a doctorate in tea drinking!

McBain5000
Activity Score 115
n/a
marlaa's picture

way too literal in my opinion. plus, the visual and the line do not match.

marlaa
Activity Score 60
copywriter
theanc's picture

I don't like it also. It's too literal and a strainer made of people? What does this mean? If people are the strainer how they're also what's being strained?

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

iRitz's picture

Felicidades.

iRitz
Activity Score 45
W Marketing
Rachel.Mann's picture

This idea is "strained"

HAHA, GET IT?!

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Guest's picture

Mansoor

This idea is very gooooooooooooooooooood.

Guest
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