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morse's picture

Very nice photo but that's it. The guy's tattoo really says "Loyalty"? Pleaaaze!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

lool
This is the idea Morse.
Guiltily obvious.

Guest
jackmoore257's picture

ZZzzzzz. Fashion as usual.

jackmoore257
Activity Score 203
hal9000's picture

Agreed Jack. I don't get why these would be sent to this site.

hal9000
Activity Score 192
adsrule's picture

WHERE'S THE IDEA?

adsrule
Activity Score 181
getrich_gg's picture

it means that this Gucci Guilty product makes any ugly girl-> lovable.. actually she's kinda hot lol

like the photo

getrich_gg
Activity Score 50
Graphic Designer at graphic designer in an advertising company
Guest's picture

Luxury fashion advertising usually means no idea...just a very nice picture..possible made by a famous photographer...a famous model...and the most important thing: the product.
Is still advertising or just a kind of beautiful brochure page?

Guest
Roger Keynes's picture

Toss.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

There is no idea here. The tatoo is just a coincidence.

Guest
Felicitas_Pauker's picture

Breast squeezed by an arm? I can feel the pain for her. It was meant to be sensual... but it's not

Felicitas_Pauker
Activity Score 179
Dzsoi's picture

Now I get it! He should feel guilt for causing pain to her but because of the product, he doesn't. Brilliant!

Dzsoi
Activity Score 8609
Copywriter
CommandZ's picture

Typical for this category, i.e. bereft of an idea. These types of non-idea ads don't belong here.

CommandZ
Activity Score 2511
Creative Director
Guest's picture

It's a see say ad about its name...guilty. This perfume gets its name from the thrill of cheating on your husband or boyfriend. Or one could argue about guilty pleasures...either way i think it hits on the fantasy of doing something you're not supposed to do...so it taps into that feeling. Which is ok I suppose...they probably just keep running out of names...once you do "Fantasy"..or "Forbidden" and "Forever"...what left do you have that doesn't enter the x rated sounding names. These are forgettable...but we're very hard on concept here..and clearly we all know fashion isn't.

Guest
Guest's picture

The agency should feel guilty they created this snorefest and billed for it. Gucci should sack them for pretending to be an ad agency.

Guest
GustavinJD's picture

I don't love it...I don't hate it is just there

GustavinJD
Activity Score 8
UCG
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