Agency Network: 
Published/Aired: 
October 2009
Guardian:  WW2
Guardian Print Ad -  WW2

Description

Advertising Agency: Wieden + Kennedy London, UK

Print advertisement created by Wieden + Kennedy, United Kingdom for Guardian, within the category: Media.

Executive Creative Director: Tony Davidson
Creative Director: Chris Groom
Art Director: Ben Terrett
Copywriter: Rob Burleigh
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Szychowski's picture

Very nice, simple idea well executed, and at the same time not that much obvious as it may look at first sight.

Szychowski
Activity Score 89
Art Director at Warsaw, Poland |

http://www.szychowski.info

hagemony's picture

brilliant!

hagemony
Activity Score 335
mikeelrapido's picture

Nice and eyecatching.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

i'd have just avoided writing WWII in the red arrow. i would have used another item... i like a lot this ad anyway.

Guest
Guest's picture

Great art direction. Well done.

Guest
Guest's picture

Bad. Terrible actually.
Unless you insist that forming a swastika in the middle of the ad is an earth shattering idea.
Surprising that people are finding it acceptable. Print advertising is really dying!

Guest
Fony's picture

nice..i guess

Fony
Activity Score 11
Other
Guest's picture

very very good. a+

Guest
federo's picture

yeah
always yeah

love guardian´s communication

federo
Activity Score 781
advertising agency
Oussama Black Knight's picture

Hitler Cross ???

Oussama Black Knight
Activity Score 98
Casablanca |

Inspiration exists, but it has to find us working

Guest's picture

its called swastika

Guest
everartz's picture

it looks like hitler cross but not meant to be like that, the idea is nice and straight forward..

everartz
Activity Score 7613
Art Director |

| everartz |

remotedt's picture

so you think the swastika hmhmm... "hitler cross" was a mistake ... you sure about that?

remotedt
Activity Score 92
graphic designer
PERP's picture

Good one, congrats.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

slowrider's picture

good one

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

sirvan's picture

I want to love this, but the only problem here is that WWII was so much more complicated than just Nazis. And I thought that's what the ad was trying to get across, but the line "from every angle" doesn't really clear that up. I dunno… maybe I'm over thinking it. I love the design, classic, awesome. …but does anyone else see the disconnect?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

dlue's picture

i see what you're saying, but it did have nazi's and the swastika is now synonymous with that time frame in iconography, and the over assumption with the viewers first impression drags the "from every angle" / change of perspective thing more than the actual tag itself

dlue
Activity Score 342

cheers,
dlue

Memetic's picture

Beautiful. Simple. Like it a lot

Memetic
Activity Score 150
Copywriter
ace85le's picture

Simplicity is most beautiful.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Guest's picture

i like

Guest
Guest's picture

it's ok. The artistic direction is poor. Looks like a 10 minutes job.
I would have seen more depthness

Guest
ruSh.Me's picture

I could recognize the Swastika, even in the thumbnail view and guessed the ad to be related with WWII.. Not bad for immediate recall..

ruSh.Me
Activity Score 109
TBWA\India
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