Agency Network: 
June 2011


Print advertisement created by DDB, Singapore for Guardian Dental Floss, within the category: Health.


Don't let food get in between.
Guardian Dental Floss.

Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Aaron Koh
Chief Client Officer: Rowena Bhagchandani
Photographer: Emilio Bianchi
Illustrator: Bomboland
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morse's picture

Art direction is awesome.

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture

Art is alright but concept is kind of weak.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Ron Burgundy's picture

i love paper craft...although, i lose the guy in the background and I feel this take on the art direction is cool, but somehow for my taste doesnt fit....also are there pyramids in the background?...ok over all, and congrats getting on AOTW

Ron Burgundy
Activity Score 1630
Art Director at Southern California
atb2005's picture

More like rocks.. if we have a beach here :))

Activity Score 13557
bhuvneshwar.chd's picture

good one.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Geimima's picture

Love it, Joji.. and the team. like it

Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Jagged's picture

Don't get the concept. Food gets in your teeth and floss helps to get it out,
but it cant prevent it.

Activity Score 24
Creative Director at Cerebro y&r
MidasTouch's picture

I like the art direction. Very sweet.

Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Boxey's picture

The paper craft is nice, but the concept is expected. We've been seeing a lot of the animals that represent the food lately for floss ads.

Activity Score 8879
Melaleuca In-House
Ron Burgundy's picture

absolutely agree

Ron Burgundy
Activity Score 1630
Art Director at Southern California
kleenex's picture

nice art.

Activity Score 52674
Web Designer/Developer