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The Drama in RA – Thespian

Campaign
Agency Network: 
Published/Aired: 
February 2017
GSK: The Drama in RA – Thespian

Description

Print advertisement created by Area 23, United States for GSK, within the category: Health.

Caption

RA patients aren't being dramatic. The emotional symptoms of rheumatoid arthritis aren't a secondary result, they're a core component of the disease itself.

Advertising Agency: Area 23, New York, USA
Creative Directors: Tim Hawkey, Chris Bernesby, Joe Capanear
Art Directors: Joe Capanear, Zuzana Zaloudek, Victoria Bukowski
Copywriters: Mike McKeever, Chris Bernesby
Illustrator: Lamano Estudio
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kleenex's picture

nice art.

kleenex
Activity Score 58797
Web Designer/Developer
smarterthanu's picture

Love this "Battle to the Bone" idea, umm, technique. Sorry, that's the other campaign.

smarterthanu
Activity Score 16
Creative Director
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