Flu

Campaign
Agency Network: 
Published/Aired: 
September 2012
Grupo Vhiver:  Flu

Description

Print advertisement created by Filadelfia, Brazil for Grupo Vhiver, within the category: Public Interest, NGO.

Caption

I lost my job because of the flu.
What if we treated other sick people as we treat HIV positives?

Advertising Agency: Filadélfia Comunicação, Brazil
Production: Grupo Vhiver
Creative Director: Dan Zecchinelli
Art Directors: Rivadávia Coura, Lucas Queiroz
Copywriters: Flávio Chubes, Dan Zecchinelli
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Highest Rated

andylefty's picture

I do think this is a major issue and commend them for trying to make a point.

I'm not sure it's the right way but haven't got a better solution. It's not terrible but won't change attitudes.

I think HIV is about fear. Even typing it makes me feel a bit awkward so tackle that.

andylefty
Activity Score 4297
Graphic Designer at Central Saint Martins College of Art and Design
andylefty's picture

I do think this is a major issue and commend them for trying to make a point.

I'm not sure it's the right way but haven't got a better solution. It's not terrible but won't change attitudes.

I think HIV is about fear. Even typing it makes me feel a bit awkward so tackle that.

andylefty
Activity Score 4297
Graphic Designer at Central Saint Martins College of Art and Design
Fernando Fernandes's picture

A pior e a mais dura realidade!

Fernando Fernandes
Activity Score 1410
Creative Director at Criative Director \TBWA Bolívia
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