Mandela

Agency Network: 
Published/Aired: 
December 2013
Grupo Ric:  Mandela
Grupo Ric Print Ad -  Mandela

Description

Print advertisement created by 9mm Propaganda, Brazil for Grupo Ric, within the category: Professional Services.

Caption

A tribute to the man who gave life to freedom.

Advertising Agency: 9mm Propaganda, Florianópolis, Brazil
Creative Director: Alexandre Guedes
Art Director: João Libâneo
Copywriter: 
Anderson Nascimento
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Jaguar's picture

simple and genious. My god, it's GOLD!

Jaguar
Activity Score 27
Copywriter
Perkptar's picture

Simple y sentido homenaje.

Perkptar
Activity Score 392
Marketing Manager at consumo|sentido |

Andrés Téllez V.
consumo|sentido

alecrespo's picture

Liba wins

alecrespo
Activity Score 157
Art Director at 9mm
baliais's picture

Smart, but don't really like the execution.

baliais
Activity Score 2614
Graphic Designer
kleenex's picture

I agree with you,.

kleenex
Activity Score 58777
Web Designer/Developer
mr.x's picture

Smart but I don't like the execution either. It needs more work, the logo placement, the typography etc. And I would switch places on the background because the "2013" implies that he is now truly free and "1918" that he is a prisoner, so – black=prisoner and white=free. It would also give his death a more positive perspective. Rip Madiba.

mr.x
Activity Score 998
Forsbergs Skola
italobarbiero's picture

Why you see black as prisoner? Why not the other way? Don't you think that's exactly what they wanted to reflect here?

italobarbiero
Activity Score 18
Graphic Designer
ancana22's picture

I agree, The Rock!

ancana22
Activity Score 276
Redator
mr.x's picture

Because being imprisoned is a negative thing and the color black is often used as a negative color and white as positive.

mr.x
Activity Score 998
Forsbergs Skola
iambusy's picture

what gold?? its ok

iambusy
Activity Score 2219
Copywriter |

busy.

faissalo's picture

Haha - bronze. Nice idea.

faissalo
Activity Score 728
Art Director |

Nice init

ancana22's picture

faissalo is good

ancana22
Activity Score 276
Redator
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