One bottle for every stain

Agency Network: 
August 2010
Grumme:  One bottle for every stain
Grumme Print Ad -  One bottle for every stain


Print advertisement created by Storåkers, Sweden for Grumme, within the category: House, Garden.

Advertising Agency: Storåkers McCann, Stockholm, Sweden
Creative Director: Mitte Blomqvist
Art Director: Klaudia Carp
Copywriter: Brita Zackari
Photographer: Alexander Crispin
Final Art: Petra Nilsson
Account Director: Robert Bryhn
Account Manager: Lisa Frick
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jackmancer2017's picture

Good timing on the photo ;-) I like the idea.

Has a sort of Ikea look and I wasn't surprised it's from Sweden ;-) maybe it's the meatballs hehe.

byzade's picture

pasta was not good :)

Activity Score 129
Guest's picture

this kind of concept is hard to execute well.. its just disturbing to see someone who is trying to spill spaghetti by "accident" but doesnt manage to do soo.. it looks very FORCED .. they shouldve used an illustration instead. i just like the "look at www for more tips on cleaning" note at the pay off.. sweet landing there.

Hibon's picture

i'm so sorry for the baby... wen he grow up hope he will be less stupid than is father.( this is a "visual" bad idea)

Activity Score 3734

Simple ideas are the best !

Guest's picture

Though I am a 37 yrs old unmarried man who will decided to never get children, but this baby is so cute!

Guest's picture

wow is this bad.

thatcliffguy's picture

The 'tips' idea connects the 'One bottle for every stain' message, and actually gives good, common household variety for usage.

Maybe an outdoor usage ad with more tips next?

And I can see the reasoning behind speaking to a 'single dad' type audience because typically men want every solution in one convenient place (or bottle).

Activity Score 37
Marketing Manager at Activator at the/zimmerman/agency |

maxchionh's picture

The slogan's structure is misleading... One bottle for every stain, sounds like u need one bottle for every single stain (e.g. There's someone for everyone, means there's a different person for everyone, not the same person being banged up by the whole world).... It should either be "One bottle. For every stain." or One bottle for all stains - though this doesn't sound nice...

Activity Score 255
Graphic Designer
velle's picture

"One bottle. For every stain." Yes.
The original line suggests I have to pour the entire bottle on one stain, then go out and buy another bottle

Activity Score 1550
Billoughsby's picture

"One bottle for every stain" makes sense to me in the same way that "The only cleaner you'll ever need" would. Which is to say I get it right away, past all filters, proper or not. I think most people will.

The problem I have here is that the guy doesn't look for even a half instant as if he's really tripping or losing control. Extremely unconvincing, so much so that it derails the whole thing, and I never get to the helpful household hints. (Although I did my due diligence and read them. Nice idea.)

Activity Score 5154
Art Director |

That's it.

XQuantum's picture

IMO, a Ad should not have soooooooooo many stuff to read...

But depending on where you'd use it, it's Okay.

Not voting since I don't know your goal.

Activity Score 63
Graphic Designer
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