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Wind

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by JWT, Romania for Greenpeace, within the category: Public Interest, NGO.

Advertising Agency: Scala JWT, Bucharest, Romania
Creative Director: Mihai Cojocaru
Art Director: Virgiliu Andone
Photographers: Virgiliu Andone, Aron Balazs
Creative Catalyst: Angela Teodorescu
Copywriter: Andreea Dragomir
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HappyHour's picture

i have the power! ...but i dont think i have the money to buy a windmill

HappyHour
Activity Score 2381
Guest's picture

Wow, not sure where that mask is coming from. I'm guessing its a translation thing, since the copy's pretty rough to begin with.

Guest
tirthomitro's picture

go figure! ad

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture

beutiful art work

alexander_bickov
Activity Score 3279
everartz's picture

really beautiful art work

everartz
Activity Score 7613
Art Director |

| everartz |

Prof's picture

i disagree, i think the artwork is bad. its a foto, a filter and some distortion... nothing exceptional here. and whats with the origin of the mask? is there supposed to be some sort of symbolism? sorry, i really dont like it. and the copy is just...

Prof
Activity Score 1449
Copywriter |

Quite really.

Onemorecopy's picture

what the f is with the masks? I don't get it, can someone explain the whole idea. Masks? Seriously?! And the copy...

Onemorecopy
Activity Score 8
Copywriter
thefakehuman's picture

sexy art!

thefakehuman
Activity Score 410

- Life Feeds on Life -

Guest's picture

the art direction is so bad it gave me herpes

Guest
ricklongo's picture

Complete ripoff of one of the great TV ads of the decade: http://www.youtube.com/watch?v=6IjUkNmUcHc

ricklongo
Activity Score 1244
Onemorecopy's picture

Copy+Paste, at least from copy p.o.v

Onemorecopy
Activity Score 8
Copywriter
danvertising's picture

It's good art... but how much do windmill's go for these days? seriously... It's not exactly an impulse buy.
Ricklongo, that TV spot has much better execution...

danvertising
Activity Score 50
Guest's picture

think something (almost everything) was lost in translation here. art direction is cryptic and weak.

Guest
ashnair's picture

execution is great.

ashnair
Activity Score 30
Copywriter at Advertising |

You Fail If You Want To Fail.

In1dmag's picture

come on!
greenpeace?greenshit!

In1dmag
Activity Score 78
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