Agency Network: 
July 2009


Print advertisement created by JWT, Romania for Greenpeace, within the category: Public Interest, NGO.

Advertising Agency: Scala JWT, Bucharest, Romania
Creative Director: Mihai Cojocaru
Art Director: Virgiliu Andone
Photographers: Virgiliu Andone, Aron Balazs
Creative Catalyst: Angela Teodorescu
Copywriter: Andreea Dragomir
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Guest's picture

OMG. so bad.... what do u mean by the Water's Mask? is it a Romanian saying? if so, the ad still doesnt work. it looks more like an assignment on Photoshop 101. sorry guys

Dev Kumar's picture

Harnessing Tsunamis and cyclones for power, eh? Is this fella Andreea Dragomir nuts??? Is this anywhere near an analogy? NO, it isn't. How on earth could a JWT writer concieve of something as stupid as this??? How could such nonsense find their way out of a JWT office even if it's in a place like Romania? This is one bloody hell of a joke.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

Surely it's abundantly clear to even the slowest among you - I'm looking at you, "Dev" - that the campaign is trying to get people to re-evaluate elements of nature. The Sun, the Sea, and so on, are usually thought of as positive. They're part of "nature". They're "good".

By the way, "Dev", he's not suggesting that you use a water mill to harness the power of a tsunami. If you're going to critique what is, admittedly, not brilliant copy, try taking a fucking English course first. No offence.

thefakehuman's picture


Activity Score 410

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kbaudelaire's picture

those crazy romanians...

Activity Score 54
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::: kbaudelaire

marcfabien's picture

Oh ! The mask is supposed to be scary !

Activity Score 14
Copywriter at Alfred