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Luiz Inacio Lula da Silva

Campaign
Agency Network: 
Published/Aired: 
December 2009
Greenpeace / tck:  Luiz Inacio Lula da Silva

Description

Print advertisement created by Arc, United Kingdom for Greenpeace, within the category: Public Interest, NGO.

Caption

I'm sorry. We could have stopped catastrophic climate change... We didn't.
Copenhagen 2009. Act now - Change the future.

Advertising Agency: Arc Communications, UK
Concept / Idea, Creative Direction, Design: Toby Cotton
Photo Research: Karen Guy
Copy Edit / Tweaks: Greenpeace international Communications
Production Management and Media booking: Christina Koll
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Highest Rated

Pedestrian's picture

Looks like they spent more effort in laying this concept out onto 9 different backgrounds than showing us 9 different was of expressing the...."idea"....

Pedestrian
Activity Score 492
sirvan's picture

I'm sorry, too.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Pedestrian's picture

Looks like they spent more effort in laying this concept out onto 9 different backgrounds than showing us 9 different was of expressing the...."idea"....

Pedestrian
Activity Score 492
bobby666's picture

simple idea. powerful communication.

bobby666
Activity Score 1462
RMG Connect, India
silvi's picture

I just think there´s many elements in the ad. idea is brilliant.

silvi
Activity Score 4170
Copywriter
Pedestrian's picture

In your opinion, what are the many elements? And what is the brilliant idea?

Pedestrian
Activity Score 492
Chopper's picture

He'll never say that. I'm sorry.

Chopper
Activity Score 1015
imagineit's picture

He doesn't have to deal with the after effects, so apology not accepted. I like these they can cause some big debates.

imagineit
Activity Score 550
vanderleun's picture

Would have had much more impact if it said, "I'm sorry. We could have done some honest science about AGW but we were cheats and frauds."

vanderleun
Activity Score 71
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